Getting ready for the season three premiere of their hit series, “Bates Motel,” A&E Networks has today debuted a stylish TV spot for the Psycho-inspired series. Able to be viewed in the player below, the video, titled “Becoming Psycho,” is the work of artist Steven Sebring, who made use of 100 different cameras to cover a 360 degree shoot starring Vera Farmiga and Freddie Highmore and featuring Emily Wells’ “Mama’s Gonna Give You Love.” Check it out in the top player below and then, in the lower player, take a look behind the scenes at what went into making it.
Returning for a third season aimed to be filled with family strife, murder and mystery, “Bates Motel” is lead by Farmiga as Norma Bates and Highmore as her son, Norman. This season focuses on the evolution of the Bates family and dives head first into Norman’s waning ability to stay in denial about what’s happening to him and the lengths he will go to gain control of his fragile psyche. The dramatic events of last season leaves Norma reluctantly more aware of Norman’s mental fragility and is fearful of what he is capable of.
After a blissful summer of closeness with his mother, living within the safe confines of home and the Bates Motel, Norman’s fears about what really happened with Blaire Watson resurface and Norma questions what really happened. Forced to look at the truths about Norman for the first time, their deeply intricate relationship continues to evolve. Norma finds herself turning to the other man in her life, Norman’s half-brother, Dylan (Max Thieriot) and begins to rely on him in ways that she never expected. This relationship inevitably triggers jealousy in Norman and a new kind of love triangle between Norma and her two sons erupts. Estranged brother and uncle, Caleb (Kenny Johnson) returns to haunt the family throughout the season challenging the family bond even further. Pressures of the outside world take a hold of the family when newcomers Kevin Rahm (“Mad Men,” “Desperate Housewives”), Tracy Spiradakos (“Revolution”) and Ryan Hurst (“Sons of Anarchy”) arrive at White Pine Bay. After a summer of living at the Bates Motel, Sheriff Romero (Nestor Carbonell) and Norma have grown closer but there will always have that troubling question mark surrounding Norman. Something doesn’t feel right, but spite of his instincts, Romero finds himself continually drawn back to the Bates family — and to Norma. Emma (Olivia Cooke) also determined to find out what is happening to Norman becomes more emboldened, fearless, goes after the things she wants. Familiar face, Bradley (Nicola Peltz) returns to surprise the family and digs up old memories.