Netflix has released the official Clickbait teaser for their upcoming limited series, starring Adrian Grenier (Entourage), Zoe Kazan (The Plot Against America), and Betty Gabriel (Get Out). The series is scheduled to make its debut on August 25.
The video, which you can check out below, begins with a YouTube video of a man who has been abducted and forced to confess that he’s abusive towards women. Whether his confession is true or not, his family must quickly find a way to save him before the video gains 5 million views, which will trigger his death.
Clickbait will be told from revolving points of view, centering around Nick Brewer (Grenier), a loving father, husband, and brother, who one day suddenly and mysteriously disappears. Soon after, a video appears on the internet of the badly beaten Nick holding a card that says “I abuse women. At 5 million views, I die.” Is this a threat or confession? Or both? As his sister and wife rush to find and save him, they uncover a side of Nick they didn’t know existed.
The series also features Phoenix Raei, Elizabeth Alexander, Abraham Lim, Jessie Collins, Ian Meadows, Steve Mouzakis, Daniel Henshall, Motell Foster, Jaylin Fletcher, and Cameron Engels.
The eight-episode limited series is a compelling, high-stakes thriller that explores the ways in which our most dangerous and uncontrolled impulses are fueled in the age of social media, revealing the ever-widening fractures we find between our virtual and real-life personas.
Clickbait is created by Tony Ayres and Christian White, with Ayres serving as the showrunner and executive producer. It is also executive produced by David Heyman and Tom Winchester. The series is directed by Brad Anderson, Emma Freeman, Ben Young, and Laura Besley.