Schmigadoon! Trailer Previews Apple TV+’s Musical Comedy Series

Apple TV+ has released the official trailer for their forthcoming musical comedy series titled Schmigadoon!, starring Keegan-Michael Key and Cecily Strong. The series is scheduled to make its debut on July 16, with the first two episodes, followed by one new episode every Fridays.

The Schmigadoon! trailer, which you can check out below, begins with a couple arguing while on a hiking trip due to a miscommunication. However, things get bizarre when they suddenly find themselves stuck in a bright, colorful and cartoonish place where people around them just casually breaks out to musical numbers.

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Described as a parody of iconic Golden Age musicals, Schmigadoon! centers around a couple on a backpacking trip designed to reinvigorate their relationship as they accidentally discover a magical town living in a 1940s musical. They then learn that they can’t leave until they find “true love.”

The six-episode season will be led by Emmy Award nominee Cecily Strong (Saturday Night Live) and Emmy Award winner Keegan-Michael Key (Key & Peele). Joining are Alan Cumming, Kristin Chenoweth, Aaron Tveit, Dove Cameron, Ariana DeBose, Fred Armisen, Jaime Camil, Jane Krakowski and Ann Harada along with Martin Short for a guest-starring role.

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From Broadway Video and Universal Television, Schmigadoon! is created by Cinco Paul and Ken Daurio, with Paul also serving the showrunner and has written all the original songs for the series. It is executive produced by Andrew Singer, Lorne Michaels, and Barry Sonnenfeld, who also directs the series. It is produced by Strong with Daurio as a consulting producer and writer.