AwesomenessTV, a multi-platform media company serving the global teen audience, today announced a partnership with YouTube to produce and create multiple feature length films with YouTube stars over the next 18 months. These movies will have their premiere on YouTube, with the first release anticipated to debut this fall.
“We work with amazing creators to make great short form content on YouTube every day,” said Brian Robbins, CEO and Founder AwesomenessTV. “We think the platform is really ready for long form, so now we will make movies that will star YouTubers and premiere on YouTube. We will turn YouTube stars into movie stars.”
“We believe that feature-length content can thrive on YouTube and know that many of our top creators are eager to explore long form storytelling,” said Kelly Merryman, Vice President, Content Partnerships, YouTube. “We’ve partnered with Brian Robbins and AwesomenessTV to create a new distribution paradigm which begins with a global release on YouTube.”
Following the release on YouTube, the films will be made available on other distribution platforms. The model is based in part on the extraordinary success of Expelled, which was produced and released by AwesomenessTV, starring social media and YouTube star Cameron Dallas. The films will be marketed in large part by the extraordinary social following of the YouTube stars involved.