The Smurfs heading to Nickelodeon in new animated series
Nickelodeon, the number-one network for kids, and LAFIG Belgium and IMPS, the worldwide licensors for The Smurfs, are partnering to bring a brand-new original CG-animated series based on the iconic property to a new generation of kids and families around the world!
Under the deal, Nickelodeon has licensed the global rights to The Smurfs which follows the beloved characters–Papa Smurf, Smurfette, Brainy, Hefty, Clumsy and others–on all-new adventures, packed with humor, heart and high-stakes action. The series is slated to debut in 2021 in the U.S., followed by Nickelodeon channels internationally.
In addition to the content partnership, ViacomCBS Consumer Products will manage consumer products licensing for The Smurfs property across the U.S., Canada, Mexico, the United Kingdom, Singapore and Malaysia, as well as seek new merchandising and promotional partners in select categories and territories for the classic brand, which includes a new product line for the new animated series, spanning categories including toys, stationery, apparel and accessories, home, consumer packaged goods and more to launch at retail in 2022.
“The Smurfs is an iconic global franchise that has resonated with audiences for decades,” Pam Kaufman, President, ViacomCBS Consumer Products, said in a statement. “By partnering with LAFIG, we are able to join our creative forces to bring an all-new line of consumer products across multiple categories to consumers, along with a fresh and original animated series.”
The new series is being produced by Peyo Productions and Dupuis Edition & Audiovisuel, and will be directed by William Renaud (Casper’s Scare School) and written by Peter Saisselin (Sonic Boom) and Amy Serafin (Sonic Boom).
“The Smurfs have entertained generations of kids and families globally, and we are thrilled to bring these identifiable characters, their stories and universal themes of cooperation, sharing and caring for their community to Nickelodeon,” Layla Lewis, Senior Vice President, Global Acquisitions and Content Partnerships, said in a statement.
The Smurfs will be overseen by Layla Lewis, Senior Vice President, Global Acquisitions and Content Partnerships and Dana Cluverius, Senior Vice President, Current Series Animation.
“I am extremely proud and happy to have Nickelodeon and its fantastic team to represent our Smurf brand both for the broadcast of our beautiful New TV series and as an agent,” Véronique Culliford, Founder and President of IMPS/LAFIG, said in a statement. “We are making history again more than 40 years after the global success of the first TV series of the Smurfs, which is broadcast in more than 100 countries still today! I am convinced that we could not have found a better partner to smurf our beautiful blue planet.”
The Smurfs partnership is part of Nickelodeon’s strategy to be the home for the biggest franchises kids and families love, and it expands Nickelodeon’s growing portfolio of influential properties that already includes SpongeBob SquarePants, PAW Patrol, Teenage Mutant Ninja Turtles, Blue’s Clues & You!, the first-ever SpongeBob spinoff, Kamp Koral, and an all-new animated Star Trek series.