CBS All Access undergoing summer reboot with new programming
ViacomCBS’ streaming service CBS All Access is getting a major facelift this summer as the platform is set to be updated with new rosters of programming from the Paramount, Nickelodeon and BET libraries amongst others, according to Deadline.
ViacomCBS CEO Bob Bakish told Wall Street analysts on Thursday that the streaming platform would be getting a rebranding that will also expand internationally over the next 12 months. After the quarterly earnings call, the service began its updating by adding over 100 films from the Paramount vault including the Star Trek franchise, The Godfather, Terms of Endearment and An Inconvenient Truth.
“Expanding CBS All Access’ library of films with these iconic titles from Paramount Pictures is just one of the many ways we’re integrating the phenomenal catalog of IP available to us within the ViacomCBS family,” All Access programming chief Julie McNamara said in a press release. “The service is on a growth trajectory with two record-breaking months in March and April, and we look forward to bringing even more premium content and value to our subscribers in the coming months.”
Other networks set to have programming debut on the platform include Smithsonian and the Paramount Network and a select number of specials and series from BET, which launched its own streaming service in September entitled BET+.
At the time of reporting, there’s been no word on some details for the future of All Access, including its name, financial profile, etc, but a sense of urgency has been seen amongst various companies amidst the global health crisis and analysts noted the large development in details from the previous earnings call in February.
As of the end of March, CBS All Access and Showtime together had 13.5 million subscribers, which was a 50% increase from the same quarter last year, with general streaming revenue also rising 50% in the quarter to $471 million, estimated to stem from more viewers quarantining and looking for a variety of programming.