Gwyneth Paltrow’s controversial luxury lifestyle and “wellness” brand, Goop, is going to get its own series on Netflix soon. Variety reports that the streaming giant signed an exclusive deal with Paltrow, who founded the company over a decade ago.
The still-untitled series will premiere sometime in the fall and will be hosted by Goop’s chief content officer Elise Loehnen as well as Paltrow herself. A team of about 20 will work on shaping the series with Netflix, which she said will feature quality storytelling surrounding issues like mental, physical and sexual health. It will also address larger questions the Goop audience has about leading optimal lives.
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“We were speaking to the platform question, and where our people are. They’re watching Netflix. Some of the more strategic, bigger stories we want to tell require a TV budget. Obviously, there’s no better partner in that,” said Loehnen.
As far as the aesthetic of the show, Loehnen calls Paltrow “a highly visual, tactile person. The quality of everything that we produce is very important to her. She’s always looking for white space. Whether it’s developing physical products or thinking of content. With this show, I think she’s only really interested in opportunities where we can uniquely be ourselves and do things potentially disruptive.”
In addition to the Netflix series, Goop is also launching a podcast in partnership with Delta Airlines. The eponymous podcast’s eight episodes will stream on 600 Delta planes and reaching over 18 million listeners. The first round of shows will include a one-on-one conversation between Paltrow and Oprah Winfrey.
On the acting front, Paltrow is likely to return as Pepper Potts in the April release Avengers: Endgame.
