I’m really only writing about this because I found it humorous this “clip” (which is actually a trailer) for Southpaw actually premiered on Jay-Z’s music streaming service Tidal last week, but in order to watch the video you had to actually sign up for the service. While there was an option for a free trial that “free” trial did require you give over your credit card details so they could charge you later on down the line if you didn’t cancel your free trial in time.
I’m sure the move managed to gain the service a few extra subscribers that will eventually become ex-subscribers, but it’s just funny what companies will do to use silly things such as movie trailers to pad their stats and get an extra buck out of anyone they can.
That said, here’s the brief trailer for Southpaw, no subscription required.
From acclaimed director Antoine Fuqua (Training Day) and starring Academy Award® nominated Jake Gyllenhaal (Nightcrawler, Enemy) comes a story of tragedy, loss and the painful road to redemption… Billy “The Great” Hope (Gyllenhaal) is the reigning Junior Middleweight Champion whose unorthodox stance, the so-called “Southpaw,” consists of an in-eloquent, though brutal, display of offensive fighting…one fueled by his own feelings of inadequacy and a desperate need for love, money and fame. With a beautiful family, home and financial security, Billy is on top both in and out of the ring until a tragic accident leaves his wife dead and sends him into a downward spiral. His days now an endless haze of alcohol and prescription drugs, his daughter taken by Child Services and his home repossessed by the bank, Billy’s fate is all but sealed until a washed up former boxer named Tick agrees to take the bereaved pugilist under his wing so long as he agrees to his strict ethos. Relentless and utterly committed to a fighter that thinks as much as he throws punches, Tick rebuilds Billy into a new man: one that is agile, fearsome and uncompromising in the ring while thoughtful, loving and disciplined outside of it. Now, as he works to regain custody of his daughter and mounts a professional comeback, Billy must face his demons head-on as he learns that, sometimes, your greatest opponent can be yourself.
Directed by Antoine Fuqua
Starring: Jake Gyllenhaal, Rachel McAdams, Naomie Harris, Forest Whitaker, Victor Ortiz, Tyrese Gibson, 50 Cent, Clare Foley, Beau Knapp, Oona Laurence and Rita Ora
In theaters: July 24, 2015