For reasons beyond my comprehension, Open Road decided at 7PM PST on a Friday night would be the best time to premiere a new red band trailer for Dan Gilroy‘s Nightcrawler. I guess they assume that’s the time of week most people are at home, glued to the Internet, just waiting for a new piece of marketing to catch their eye? I will give them credit for going all out with the marketing campaign as I can’t seem to turn on my television without seeing an ad for the new movie, which I saw in Toronto and quite enjoyed writing:
Jake Gyllenhaal is on some kind of a role and if it hadn’t been for a couple of relative failures in 2010 we may have never seen this Jake Gyllenhaal. Outside of Source Code, 2010 looked like it would be nothing but big budget studio features and Oscar bait in the actor’s future as Prince of Persia and Love & Other Drugs hit theaters. Sure, before that he had Zodiac and Brokeback Mountain, but it’s in the last few years that he’s delivered fantastic performances in some of the best films of his career, those being End of Watch, Prisoners, Enemy and now Nightcrawler. He shines in films that are anything but the norm and Nightcrawler is his most outlandish yet.
Now I can’t personally endorse some of the critic quotes in this trailer, which take positivity and hyperbole to the next level, but if you want my full opinion you can read my full review here and look for Nightcrawler in theaters next Friday, October 31. The new trailer is directly below.
