FilmmakerIQ is back with another great look into film history, this time focusing on the history of the movie trailer. Dating back to the first, simple trailers in 1913, to the introduction of the National Screen Service in 1919 as they started cutting trailers without studio permission to they point they had contracts with theater owners and a virtual monopoly on film marketing from the 1920s to the ’60s.
The video below focuses on trailers for Casablanca, Psycho and Stanley Kubrick‘s cutting of the trailer for Dr. Strangelove, up to the introduction of the blockbuster with Steven Spielberg‘s Jaws, the first film to use the wide release strategy, forever changing the cinematic landscape into what we recognize today, represented here with the trailer for Christopher Nolan‘s Inception.
I’ve included the 15 minute FilmmakerIQ video below along with the trailers included in the video as well as a short video focusing on the voice we all know, that being the voice of the late Don LaFontaine.
In a world where trailers are just as, if not more, popular as the movies they promote this is a fascinating look back at their origin.
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