Last year this wasn’t even a topic as most studios pretty much avoided spending the high cost to advertise during the Super Bowl, but this year there are at least eight movie promos are planned to air during the broadcast at a record $2.7 million-$3 million per 30-second spot.
Effective? I’m really not sure and I am not sure anyone really knows.
The films that will be previewed during Super Bowl XLII, airing February 3rd on Fox from Phoenix, Arizona will include Paramount and Marvel’s Iron Man, Sony’s Hancock and the Adam Sandler comedy You Don’t Mess With the Zohan and New Line’s Will Ferrell comedy Semi-Pro, which is said to be a collaboration with Budweiser in which Ferrell will appear in character during the Bud spot.
The other three studios currently slated to show a trailer are Universal Pictures, Warner Bros. and Fox, but which films they are not disclosing… Gotta assume at least Incredible Hulk and The Dark Knight, but as for Fox I guess we could take a guess at saying the trailer will be Wolverine as it is expected to begin shooting in three weeks. Whether or not it will be trailer ready by February is unknown.
The last bit of marketing material you can plan on seeing will be Paramount’s Drillbit Taylor plastered all over the pre and post-game shows. If I remember correctly they did something like that with Norbit last year and I was incredibly annoying. I guess football is the last thing people worry about on Super Bowl Sunday anymore anyway.