It has already been announced that the teaser trailer for King Kong will debut along with War of the Worlds on June 29th in theaters, but before that time Universal is giving television viewers quite the treat and they are doing their very best to make sure no one misses it.
On June 27th NBC Universal will present an unprecedented motion picture preview “roadblock” as all nine of its networks simultaneously telecast the world premiere of the first trailer for Universal Pictures’ King Kong with the potential audience estimated at 109 million viewers, surpassing the total distribution of any previous promotional broadcast.
Also on Monday, June 27, in concert with the NBC Universal roadblock, the King Kong teaser trailer will debut online, on multimedia-enabled personal wireless communication devices and at several high profile out-of-home locations.
As part of the ambitious, multi-pronged effort, the two-minute, 30-second teaser trailer will be broadcast at the same time on NBC, SCI FI, USA Network, Bravo, MSNBC, CNBC, Telemundo, Mun2 and Universal HD. The trailer will be offered in high-definition on NBC and Universal HD.
The announcement was made today by Jeff Zucker, President, NBC Universal Television Group, and Stacey Snider, Chairman, Universal Pictures.
“This exciting and expansive campaign will allow us to stretch and realize the full promise of NBC Universal’s formidable assets,” said Zucker. “This concerted push will create a buzz across the spectrum of our networks that will build through ‘King Kong‘s’ much-anticipated release.”
“King Kong, as it’s being interpreted by Peter Jackson, is the work of a master storyteller operating at the full height of his creative powers,” commented Snider. “We are immensely excited to allow the world its first glimpse of this extraordinary film and its remarkable central character with an event that is as ambitious and momentous as ‘King Kong‘ deserves. This roadblock demonstrates just how coordinated and unified a company NBC Universal has become in just over a year, and we are proud of our shared commitment to accomplishing something of this magnitude.”
The specific schedule for the airing of the teaser trailer on each of the NBC networks is as follows:
» NBC — immediately following “Fear Factor”
» USA Network — immediately following “Law & Order: SVU
» SCI FI Channel — immediately following “Stargate-SG1”
» Bravo — immediately following “West Wing”
» Universal HD — immediately following “Airport ’77”
» MSNBC — immediately following “Countdown with Keith Olberman”
» CNBC — immediately following “Cover to Cover”
» Telemundo — immediately following “La Mujer en el Espejo”
» Mun2 — teaser trailer will premiere during the two-hour block of “The Roof.”
Volkswagen, the exclusive automotive promotional partner of “King Kong,” has been granted the exclusive online debut window for the teaser trailer. Beginning at 8:44 PM ET (15 minutes prior to the NBC Universal primetime roadblock), the teaser trailer may be viewed exclusively on the Volkswagen website (www.volkswagen.com), encoded in Apple’s QuickTime technology, which offers the highest quality visual image available online. This Volkswagen online exclusive will continue for 48 hours.
Also at this time, Universal Pictures’ official movie site for King Kong will go live at www.kingkongmovie.com Included on the site will be the official logo for the film, cast and filmmaker biographies and downloadable photos. This online destination for the film will expand over time and enable fans to immerse themselves in the rich history of the Kong character in our culture, and to explore the world Peter Jackson has created for his new film version of the classic adventure.
In addition, NBC Mobile (Sprint TV, Channel 1), on the Sprint PCS network, will be featuring the King Kong trailer with additional behind the scenes material on the film.
For those out of home on Monday evening when the NBC Universal roadblock occurs, the King Kong teaser trailer can be viewed on Jumbotron screens in New York’s Times Square, in Orlando, Florida at Universal Orlando’s CityWalk, and in Universal City, California at Universal Studios Hollywood’s CityWalk.
Naomi Watts portrays Ann Darrow, an actress from the world of vaudeville who finds herself out of a job in Depression-era New York. Her luck changes when she meets Carl Denham, played by Jack Black. Denham is an entrepreneur, raconteur, adventurer and filmmaker who is struggling to make a name for himself in the entertainment industry. Bold, ebullient and charismatic, Denham has a natural sense of showmanship and an appetite for greatness, which ultimately leads to catastrophe. Adrien Brody steps into the role of Jack Driscoll, a New York playwright, who becomes an unlikely hero in a romantic adventure story which will test his physical courage and his heart.
Andy Serkis (who performed the role of the CGI character Gollum in the Lord of the Rings Trilogy) provided both on-set performance reference and motion capture performance for the title character of King Kong. Serkis also appears onscreen playing Lumpy the cook, in service aboard the tramp steamer “Venture,” bound for Skull Island, under the command of Captain Englehorn, played by Thomas Kretschmann (U-571). Colin Hanks (Orange County) portrays a production assistant to filmmaker Carl Denham and Kyle Chandler (television’s “Early Edition”) takes on the role of Bruce Baxter, a 1930’s movie star cast opposite Ann Darrow in the film Denham is shooting.
Actors Evan Parke (Planet of the Apes), Lobo Chan and Jamie Bell (Billy Elliot) also come onboard King Kong as members of the Venture Crew, with Parke as Hayes, the first mate, a hardened ex-infantryman from WWI; Bell as the ship’s lookout, Jimmy, a delinquent with a knack for getting into trouble; and Chan rounding out the crew as Choy, the ever-optimistic deckhand.
King Kong is set for release on December 14th.