A new viral video for The Martian is here and this one is hosted by Neil deGrasse Tyson
20th Century Fox has been leading an immersive viral campaign in support of Ridley Scott’s upcoming The Martian, opening in theaters October 2. The latest was posted today and it’s hosted by none other than renowned astrophysicist Neil deGrasse Tyson! Check it out in the player below.
In the film, Astronaut Mark Watney (Matt Damon) is presumed dead and left behind by his crew while on a manned mission to Mars. But Watney has survived and finds himself stranded and alone on the hostile planet. With only meager supplies, he must draw upon his ingenuity, wit and spirit to subsist and find a way to signal to Earth that he is alive. Millions of miles away, NASA and a team of international scientists work tirelessly to bring “the Martian” home, while his crewmates concurrently plot a daring, if not impossible rescue mission. As these stories of incredible bravery unfold, the world comes together to root for Watney’s safe return.
Based on a best-selling novel, The Martian movie features a star-studded cast that also includes Jessica Chastain (Interstellar, Zero Dark Thirty), Kristen Wiig (Welcome to Me, The Skeleton Twins), Kate Mara (“House of Cards,” Fantastic Four), Michael Pena (Fury, End of Watch), Jeff Daniels (“The Newsroom,” Dumb and Dumber To), Chiwetel Ejiofor (12 Years a Slave, Children of Men) and Donald Glover (“Community,” Mystery Team).
You can check out the first viral video for The Martian right here. It features Damon himself in character as Watney, updating from the middle of the fictional Ares 3 mission. Shortly thereafter, another video was released that introduced the rest of the crew.
The Martian is produced by Ridley Scott, Simon Kinberg, Michael Schaefer, Mark Huffam and Aditya Sood.
What do you think of this new Neil deGrasse Tyson video? Are you enjoying the viral marketing approach? Let us know in the comments below!