Die Hard’s John McClane returns in vehicle battery commercial
While the film franchise may be most likely dead, fans are getting a different kind of action movie treat as Bruce Willis has reprised his iconic role of John McClane from the Die Hard films for a new Advanced Auto Parts commercial centered on the vehicle battery also titled DieHard. The nostalgia-fueled ad can be viewed in the player below!
“I’ve never done any sort of commercial with the John McClane character, but Advance Auto Parts brought an idea to integrate DieHard the battery into the Die Hard story through a short film that’s authentic to McClane and both brands,” Willis said in a statement (Via The Hollywood Reporter). “Advance approached this like a motion picture – the script is clever, the production intense and the spot is entertaining. This is what Die Hard fans expect. I think they will dig the DieHard–Die Hard mashup.”
In addition to the return of Willis as the wise-cracking New York Police Department Detective Lieutenant, the two-minute short also saw De’voreaux White reprise his role of razor-sharp limousine driver Argyle and Clarence Gilyard as football-loving tech specialist Theo, as well as plenty of vent-crawling and “Ode to Joy” scattered throughout.
“I always have a lot of fun playing John McClane and I really enjoyed how Advance Auto Parts brought in De’voreaux and Clarence from the original film,” Willis said.
“Our approach to this project was to go beyond products and price points and focus on finding a powerful message and platform to differentiate the brand,” Jason McDonell, Advance Auto Parts Executive Vice President and Chief Marketing Officer, said in a statement.