The IT trailer sets new record with 197 million views in 24 hours
New Line Cinema‘s IT trailer set a new record for views its first 24 hours! The IT trailer was viewed more than 197 million times globally with more than 81 million views and over 1.8 million shares on the US Facebook instance alone. At 36 hours, that figure stands at an astonishing 246 million views!
The 197 million views bests the previous 24-hour record holder, The Fate of the Furious, which recorded 139 million views in a single day.
30 localized versions of the trailer were released on Wednesday, 3/29 at 9am PT. The video quickly rose to the No. 1 position on YouTube’s trending videos and remained there throughout the day. The IT trailer helped the film trend globally on Twitter with trends for IT, IT MOVIE, Pennywise and the Red Balloon Emoji all appearing.
When children begin to disappear in the town of Derry, Maine, a group of young kids are faced with their biggest fears when they square off against an evil clown named Pennywise, whose history of murder and violence dates back for centuries.
IT stars Bill Skarsgård (Allegiant, TV’s Hemlock Grove) as the story’s central villain, Pennywise. An ensemble of young actors also star in the film, including Jaeden Lieberher (Midnight Special), Jeremy Ray Taylor (Alvin and the Chipmunks: The Road Chip), Sophia Lillis (37), Finn Wolfhard (TV’s Stranger Things), Wyatt Oleff (Guardians of the Galaxy), Chosen Jacobs (upcoming Cops and Robbers), Jack Dylan Grazer (Tales of Halloween) and Nicholas Hamilton (Captain Fantastic).
Andrés Muschietti (Mama) directed IT from a screenplay by Chase Palmer & Cary Fukunaga and Gary Dauberman, based on the novel by King. Roy Lee, Dan Lin, Seth Grahame-Smith, David Katzenberg and Barbara Muschietti are the producers, with Richard Brener, Dave Neustadter, Walter Hamada, Marty P. Ewing, Doug Davison and Jon Silk serving as executive producers.
Slated for release on September 8, 2017, the film will be distributed by Warner Bros. Pictures.
What do you think of the IT trailer? Do you think it will live up to King’s novel? Let us know in the comments below!