Can a film really be expected to come out on top at the box-office with midnight screenings alone as it battles films targetting a younger demo that had played all day and during Spring Break no less? That appears to be Carl DiOrio’s angle at The Hollywood Reporter as he brings word Clash of the Titans earned $4.2 million from Thursday night and midnight performances in about 3,000 domestic theaters. The film tied for second for the day with The Last Song compared to $5 million for How to Train Your Dragon. DiOrio calls it a “solid but unspectacular start” as most of the midnight screenings were in 2D, though over the weekend at least half of the film’s showings will be in 3D in over 3,700 theaters.
So why is $4.2 million unspectacular? Avatar made $3.537 million in approximately 2,000 theaters over the course of its midnight run with 85% of those showings in 3D and Box-Office Mojo’s Brandon Gray called that a strong start. I’d say Titans is doing just fine, but will it be able to hit Laremy’s $83 million prediction? My guess would be no, as I think $70 million looks to be the ceiling, but who knows what’ll happen once those 2D dollars are “converted” into 3D coin.
I’ll be sure to post Friday estimates as soon as I can so we can get a better idea of how this weekend will shape out.