Variety has published an article talking about which seven studios will be promoting their upcoming movies during Super Bowl XLII, airing February 3 on Fox from Phoenix, Arizona.
At least eight movie promos are planned to air during the broadcast at a record $2.7 million-$3 million per 30-second spot.
February’s matchup will see spots for summer tentpoles such as Paramount and Marvel’s Iron Man, Sony’s Will Smith actioner Hancock and Adam Sandler comedy Don’t Mess With the Zohan, as well as New Line’s Will Ferrell comedy Semi-Pro.
In an unusual move, New Line’s ad is a collaboration with Budweiser; Ferrell will appear in character.
Universal, Warner Bros. and Fox also have bought time in the game but declined to disclose which films they would push.
Sitting on the sidelines are DreamWorks and DreamWorks Animation, MGM and United Artists.
Some studios have also opted to buy ads during the Super Bowl’s pre- or post-shows, as Paramount is doing with the comedy Drillbit Taylor.