Amazon Enjoys ‘Great Success’ With Borat Subsequent Moviefilm Opening Weekend
Amazon Studios’ global tentpole original movie, Borat Subsequent Moviefilm, starring Sacha Baron Cohen and Maria Bakalova, premiered last weekend to “great success,” streamed by “tens of millions of customers” during its opening weekend. You can watch the movie here!
Within the first few hours of the watch party on Thursday night, over a million fans tuned in to interact live with Borat himself and participate in a dance party with fans around the world.
Jennifer Salke, Head of Amazon Studios said, “Sacha has masterfully created one of the most well-received films of these unprecedented times – showcasing some of the best and the worst of us, wrapped in one outrageous moment after another. But at its core, Borat 2 is a heartwarming story of a father-daughter relationship and of female empowerment seen through a hysterical, satirical lens. With the tremendous launch of this global, tentpole movie, it’s clear our customers around the world want content that is both relevant and entertaining.”
In the lead up to the film’s release on Friday, October 23, Prime Video coordinated massive stunts and activities around the world. The global stunts included enormous Borat balloons floating down the Thames in London, the Hudson River in New York, Toronto’s Harbourfront, and Praia do Arpoador in Rio. In Sydney, Bondi Beach was transformed into “Borat Beach” with the help of Borat lookalikes dressed in “maskinis.”
Earlier in the week, fans were surprised with a branded content live stream on Twitch. Currently viewed by more than 1 million viewers, it is this year’s highest live viewership of any branded stream on the platform. The day prior to launch Prime Video hosted a global watch and dance party with Borat – which was so popular it crashed the virtual party site.
Borat Subsequent Moviefilm was written by Cohen, Anthony Hines, Dan Swimer, Peter Baynham, Erica Rivinoja, Dan Mazer, Jena Friedman, and Lee Kern, and was directed by Jason Woliner. The movie was produced by Cohen, Monica Levinson, and Hines, and executive produced by Buddy Enright, Nicholas Hatton, Peter Baynham, Dan Mazer, and Stuart Miller.