Telugu superstar Allu Arjun’s highly anticipated film, Pushpa 2: The Rule, has the fans buzzing with excitement. Amped by the recent teaser release, the anticipation around the movie is palpable. Slated to hit the silver screen on August 15, 2024, the sequel to Pushpa has set tongues wagging in the entertainment industry.
The makers of the film have not disclosed the OTT platform that will host Pushpa 2: The Rule after its theatrical run. However, there have been reports that suggest that a streaming giant has acquired the OTT rights of the film.
Allu Arjun’s Pushpa 2 OTT rights sold to which streaming platform?
Fans are curious to learn where they can stream Pushpa 2: The Rule after its theatrical run. Recent reports suggest that Netflix has acquired the OTT rights to the film. The deal, worth the base price of $29 million and with the potential to extend up to $35 million, has reportedly shattered industry records. A source close to the development revealed that it is a record deal for all languages. It added that the film surpassed the previous best by approximately $11.9 million.
What makes this deal even more interesting is its variable nature, intricately linked to the film’s box office performance. If the film does well, there will be an additional hike in price. In detail, the contract for Pushpa 2 incorporates a base price of $29 million. Furthermore, additional incentives or “kickers” could potentially elevate the deal. Overall, Allu Arjun’s upcoming movie Pushpa 2: The Rule will be available to stream on Netflix after its theatrical release.
Additionally, AA Films acquired the North India Distribution rights of the Sukumar directorial at a record price of $23 million. This adds to the sensation surrounding the film beyond its OTT rights. With unprecedented demand across all entertainment industry sectors, from satellite to OTT and distribution, Pushpa 2 has already become one of the biggest films of 2024.
