Resident Evil fans can interact with Red Queen character via new AI technology
In anticipation of the worldwide release of Resident Evil: The Final Chapter, Sony Pictures Releasing International (SPRI) is teaming up with artificial intelligence (AI) agency IV.AI to bring the world’s first movie character powered by true AI to social media platforms with the #ChallengeTheRedQueen Messenger Experience.
As the experience launches today, Facebook users can match wits against The Red Queen by messaging the Facebook user The Red Queen on Facebook Messenger. In Russia, the feature will be available on Telegram.
True to the character that fans know and love, the Red Queen’s dismissive attitude has been embedded in the personality profile of the experience using AI, so that the audience can have genuine interaction with the character.
In the experience, The Red Queen AI challenges fans of the franchise to test their Resident Evil knowledge and share their accomplishments. This unique messenger experience utilizes automated AI with built-in natural language processing in multiple languages, across a variety of social media platforms enabling fans of the films to interact with the Red Queen character in real time.
Using IV.AI’s sophisticated artificial intelligence ingestion system, the online experience has been created using Resident Evil scripts, films and writers from Sony Pictures Entertainment. Alongside this, IV.AI’s natural language processing algorithms and emotional analysis based machine learning transforms this data into a natural feeling, interactive artificial character online.
The #ChallengeTheRedQueen experience will go live today and be available to fans in the US, Australia, United Kingdom, Spain, Mexico, and Russia. Fans can find the experience through Facebook Messenger and Telegram by following links –
*Spanish (Latin America): m.me/LaReinaRojaBot/
*Spain (Castilian): m.me/LaReinaRojaES
Resident Evil: The Final Chapter picks up immediately after the events in Resident Evil: Retribution, in which Alice (Milla Jovovich) is the only survivor of what was meant to be humanity’s final stand against the undead. Now, she must return to where the nightmare began – The Hive in Raccoon City, where the Umbrella Corporation is gathering its forces for a final strike against the only remaining survivors of the apocalypse. The film is written and directed by Paul W.S. Anderson and opens on January 27th.