Cloverfield’s Running Time, Slusho Commercial

How long will it take to destroy a city?

A silly report? Perhaps. But there are those out there who do base their movie-going decisions based on running time. (“Wait, that movie’s an hour and forty-five minutes? Screw that!”) For theaters owners – the shorter the run time, the more screenings per day.

That said, when it comes to Matt Reeves’ “destructo-vérité” Cloverfield, are we going to get an epic-length account of New York City’s annihilation? Nada. Sources tell Shock, Reeves and company have cobbled together a lean ‘n mean 90-minute tale.

Just enough time to bring the fam to the theater for a winter afternoon matinee and be out in time for an Outback Steakhouse dinner.

In Cloverfield, Michael Stahl-David, Mike Vogel, Odette Yustman, Lizzy Caplan, Jessica Lucas and T.J. Miller star as a pack of friends caught in New York City when it is unexpectedly attacked by a giant monster. J.J. Abrams (“Lost,” Star Trek) is producing.

In other news, a faux commercial for Slusho! (the beverage of choice in Cloverfield) is online. This fictional drink has already permeated TV airwaves by appearing in “Heroes.” View the commercial here and watch for the flag-waving chimp at the end. Awesome.



Marvel and DC