Justin Bieber recently posted an Instagram Story announcing his exit from his fashion brand Drew House. The pop sensation founded the apparel brand Drew House in collaboration with his former stylist, Ryan Good. The brand officially launched in 2019 and offered unisex clothing, including sweatshirts, hoodies, and tees, all bearing the brand’s notable signet, a yellow smiley face. However, it seems that the “Peaches” singer has moved on from this business venture.
Here’s everything we know about Justin Bieber’s exit from Drew House.
Justin Bieber announces exit from Drew House
The story shared by Justin Bieber on Thursday, April 10, 2025, featured a screenshot of Drew House’s official Instagram page over which the “Yummy” singer wrote, “I Justin Bieber am no longer involved in this brand.” He further asserted, “Drew House doesn’t represent me or my family or life.” Bieber also urged his fans to stop supporting the brand, drawing a black X over the fashion house’s recognizable yellow smiley face logo on the screenshot. “If your [sic] rocking with me the human Justin Bieber don’t waste ur money on Drew House,” Bieber insisted. Both Bieber and Drew House have yet to reveal the reason behind the shocking split. (via Page Six)
The story came days after Bieber posted a short animated clip of him entering a Drew House and lighting a match to destroy the building. The video ended with Bieber exiting the destroyed structure and joining his wife, Hailey, and son, Jack Blues, outside.
The news of Bieber quitting Drew House surfaced just a day after his meltdown at a coffee shop in Palm Springs, California. The video reported by TMZ saw Bieber lashing out at a photographer. He accused the paparazzi of wanting “just money,” with finger gestures. Bieber then proceeded to cover a bystander’s phone to stop the recording, saying, “Get outta here, bro. Money, that’s all you want. You don’t care about human beings.”
Justin and Hailey Bieber are currently at the Colorado Desert enclave ahead of Coachella this year, as the Biebers have been regular attendees. The popular music festival will kick off on April 11.