Nintendo and LEGO Announces Partnership for LEGO Super Mario

March 12, 2020

Nintendo and the LEGO Group have officially announced that they are teaming up to launch a brand new interactive play experience called LEGO Super Mario as they bring the world of iconic video game character Super Mario to life in the form of LEGO bricks. The two iconic companies’ latest collaboration is set to make its debut later this year. The announcement also came with the released of a new promo video for LEGO Super Mario which you can now view below, providing us our first look at what the fans can do with the interactive Mario figure.

“We are very excited to bring Mario into the physical world through interactive and social LEGO play,” Chief Marketing Officer, EVP of the LEGO Group, Julia Goldin said in a statement. “With this experience we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favourite character. By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids.”

Described as neither a video game nor a traditional LEGO brick-based set, LEGO Super Mario is a new product line that features an interactive LEGO Mario figure who collects coins in real-life game levels created with LEGO bricks. The new line will let kids experience the playful world of Super Mario like never before. Super Mario will be brought to life in the physical LEGO world and new levels of challenge and styles of play will be part of the iconic LEGO experience enjoyed by generations.

“I have always liked LEGO products and how they help children use their imagination to play,” Executive Officer and Game Producer of Nintendo Co., Ltd., Takashi Tezuka said. “The new product we created together with the LEGO Group seeks to combine two different styles of play– one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.”

After nearly 35 years since its first launched in 1985 as Super Mario Bros, the Japanese video game has stood the test of time and had become one of the most popular and beloved video game of all time. Created by Shigeru Miyamoto, Super Mario has already evolved into a big franchise which sprang multiple video game sequels that had sold over 330 million sold copies worldwide as well as other media adaptations such as film, television, print media and merchandise. It’s latest game release was last year’s Super Mario Maker 2 which was developed by Nintendo for Nintendo Switch.