Nintendo Of America’s Reggie Fils-Aime Retiring


Nintendo Of America's Reggie Fils-Aime Retiring

Nintendo of America’s Reggie Fils-Aime retiring

Nintendo of America has announced that President and COO Reggie Fils-Aime will retire from the company, with his final day set for April 15. Doug Bowser will succeed him in filling the role.

Nintendo owns a part of my heart forever,” Fils-Aime said. “It’s a part that is filled with gratitude – for the incredibly talented people I’ve worked with, for the opportunity to represent such a wonderful brand, and most of all, to feel like a member of the world’s most positive and enduring gamer community. As I look forward to departing in both good health and good humor, this is not ‘game over’ for me, but instead ‘leveling up’ to more time with my wife, family and friends.”

“I really appreciate everything Reggie has done for Nintendo,” said Shuntaro Furukawa, President of Nintendo Co., Ltd. “Inside and outside our company, Reggie is known as an exceptional leader. We are grateful that he is leaving the business in good shape with strong momentum. While we will miss him and we wish him the very best in his retirement, we are also pleased to have such an able successor ready to step into that role. Doug Bowser and the rest of the team will ensure a seamless transition and continued momentum for Nintendo.”

“It has been my great fortune to work with and be mentored by Reggie for four years at Nintendo of America,” Bowser said. “And rest assured, we will continue to build on his work to evolve and expand our brand, furthering Nintendo’s global mission of creating smiles. There are millions more of those to come.”

Fils-Aime joined Nintendo of America in 2003 and became President and COO in May 2006 and his leadership of Nintendo’s largest territory expanded the audience for Nintendo products as phenomena like Nintendogs, Brain Age, Wii Sports and Wii Fit brought millions of new players to the world of video games. He is perhaps best known for uttering the phrase “My body is ready” during Nintendo’s press conference at E3 2007. He quickly became a fan favorite for Nintendo fans from his various appearances during Nintendo announcements and on television, showing off the latest Nintendo products.