Disney+ Subscribers Include 50% of U.S. Families with Young Children
According to Deadline, half of U.S. internet users with children under 10 years old have are now subscribers for Disney+. Disney announced last month that the streaming platform had garnered 28 million subscribers as of February 4.
The report comes from UK market research firm Ampere Analysis. Ampere’s report finds that Disney+ has been “disproportionately successful in engaging core audiences in its home market,” since the platform’s launch last November.
The report revealed that four in 10, or 41%, of 18 to 24-year-olds say they have access to Disney+. The original Star Wars series The Mandalorian and the streaming service’s offering of Marvel films stand out as key draws for subscribers.
Ampere also reported that in addition to 55% of all Disney+ subscribers in the U.S. being made up of households with children, one-in-five who pay for a subscription are aged between 18 and 24.
“The latest figures from our consumer media tracker indicate a very promising start for Disney+, with success in converting its two most important target audiences. It will now be key for Disney to ensure it retains these customers with a mix of new Disney+ originals and new release movie titles,” said Ampere’s Consumer Research Lead, Minal Modha.
Following Disney’s decision to drop Frozen 2 early, there’s a possibility we could see more titles appearing on the streaming service earlier than planned as consumers are practicing their social distancing. Disney+ will launch in Europe later this month on March 24.