Pirates Plunder the DVD Sales Charts


Walt Disney Studios Home Entertainment’s Pirates of the Caribbean: At World’s End turned out the biggest sales performance of the three sequels that stormed the box office during the summer, says The Hollywood Reporter.

The third installment in the Disney franchise easily topped the Nielsen VideoScan First Alert DVD sales chart in its first week in stores, selling more than twice as many copies as Spider-Man 3 and significantly more DVDs than Shrek the Third in their respective first weeks.

First Alert data does not include Wal-Mart, which accounts for about 40% of the overall business and tends to skew higher toward kid-friendly titles.

Also turning in a strong first-week sales performance was Sony’s comedy Superbad, which debuted at No. 2 on the sales chart.

On Home Media Magazine’s rental chart for the week ending Dec. 9, Superbad came in at No. 1 with estimated rental earnings of $14 million. “At World’s End” debuted at No. 2 with $9.5 million, while the previous week’s top renter, Fox’s Live Free or Die Hard, slipped to No. 3 with $8.4 million.

On the high-definition disc front, “At World’s End” and Superbad chalked up a No. 1 and No. 2 finish on the Blu-ray Disc chart, while Warner/BBC’s “Planet Earth” returned to the top spot on the HD DVD chart.