Fox just made a $22 billion purchase. The latest move might just turn the company into one of the biggest streaming powerhouses on the market.
This week, Fox announced it will buy Roku. The deal sees Fox acquiring the company for $160 a share in Roku, valuing the company at about $22 billion, a huge purchase for Fox. Although the deal isn’t set to close until sometime in the first half of 2027, it has big ramifications for Fox going forward.
Fox’s latest purchase of Roku makes it one of streaming’s biggest giants
Once Fox’s purchase of Roku becomes official, it will have control of two of the biggest FAST streaming options on the market in Tubi and Roku. For those unaware, FAST channels, or Free Ad-Supported Streaming Television channels, act as streaming services that provide free, 24/7 programming. Arguably the two biggest in the world are Tubi and Roku, and soon Fox will own both platforms and, more importantly, gain access to the audience that comes with them.
Tubi recently surpassed 100 million monthly active users globally after some recent big additions to the platform. On Roku’s side, the platform is even bigger, with approximately 145 million streamers in U.S. households alone for the company. This gives Fox access to over 245 million households, and according to reports on the move, will make Fox the third-largest player in U.S. television in terms of viewers.
While some reports have raised concerns, it seems like this is a straightforward win for Fox. The company gains a huge slice of the pie in terms of streaming and even bigger inroads into people’s houses on television.
As TV continues to shift away from traditional cable (which Fox has dominated), it’s a smart business move to begin pivoting away. With no established streaming identity like Netflix, Hulu, or other platforms, Fox choosing to go the route of acquiring two massive companies shows they’re serious about making a name for themselves outside of cable networks.
