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Weekend Warrior

Box Office Predictions for March 11 - 13, 2011
By Edward Douglas -

This Week's Analysis - Final Update 3.10.11

Enjoy the numbers but please do try to check out the preview and analysis posted on the blog at the link above, including reviews, interviews, etc. If you have anything to say about anything written in this column, feedback and Email is always welcome, and almost always responded to.

TW

LW

Title

Weekend (in millions)

Change

# Of Theaters

Average

Week

1

New

Battle: Los Angeles

$36.4

N/A

3,417

$10,653

1

2

New

Red Riding Hood

$23.0

N/A

3,030

$7,591

1

3

1

Rango

$22.0

-43%

3,925

$5,608

2

4

New

Mars Needs Moms

$14.3

N/A

3,117

$4,558

1

5

2

The Adjustment Bureau

$13.1

-38%

2,846

$4,603

2

6

4

Hall Pass

$5.3

-40%

2,555

$2,074

3

7

5

Gnomeo and Juliet

$4.5

-38%

2,585

$1,741

5

8

3

Beastly

$4.1

-58%

1,959

$2,093

2

9

8

The King's Speech

$4.0

-35%

1,768

$2,262

14

10

7

Just Go With It

$3.8

-42%

2,398

$1,585

5

Est. Weekend Total
$130.50

Est. Avg. Drop-Off
- 37%

Est. Average PTA
$4,280



COMPARISONS:

BATTLE: LOS ANGELES (Sony)

Title

Release Date

Theater Count

Previous Box Office (in millions)

Weekend Box Office (in millions)

Average

Total Box Office

District 9

8/14/09

3,049

$37.35

$12,251

$115.65

War of the Worlds

7/1/05

3,908

$35.68

$77.06

$19,719

$233.58

Independence Day

7/5/96

2,882

$11.12

$50.23

$17,429

$306.17

Windtalkers

6/14/02

2,898

$14.52

$5,010

$40.91

Black Hawk Down

1/18/02

3,101

$1.85

$33.63

$10,844

$108.58

Saving Private Ryan

7/24/98

2,463

$30.58

$12,416

$216.12

The Dark Knight

7/18/08

4,366

$158.41

$36,283

$533.35

Texas Chainsaw Massacre: The Beginning

10/6/06

2,820

$18.51

$6,563

$39.52

Darkness Falls

1/24/03

2,837

$12.02

$4,239

$32.54

S.W.A.T.

8/8/03

3,202

$37.06

$11,575

$116.64

The Fast and the Furious

6/22/01

2,628

$40.09

$15,255

$144.51

Clash of the Titans

4/2/10

3,777

$61.24

$16,213

$163.21

Watchmen

3/6/09

3,611

$55.21

$15,291

$107.51

10,000 B.C.

3/7/08

3,410

$35.87

$10,518

$94.78

300

3/9/07

3,109

$70.89

$22,844

$210.61



RED RIDING HOOD (Warner Bros.)

Title

Release Date

Theater Count

Weekend Box Office (in millions)

Average

Total Box Office

Letters to Juliet

5/14/10

2,968

$13.54

$4,562

$53.02

Dear John

2/5/10

2,969

$30.47

$10,262

$80.90

Mamma Mia!

7/18/08

2,976

$27.75

$9,325

$144.13

Twilight

11/21/08

3,419

$69.64

$20,368

$191.41

Lords of Dogtown

6/3/05

1,865

$5.62

$3,015

$11.01

The Wolf Man

2/12/10

3,222

$31.48

$9,770

$61.94

Alice in Wonderland

3/5/10

3,728

$116.10

$31,143

$333.64



MARS NEEDS MOMS (Disney)

Title

Release Date

Theater Count

Weekend Box Office (in millions)

Average

Total Box Office

Planet 51

11/20/09

3,035

$12.29

$4,048

$42.19

Aliens in the Attic

7/31/09

3,106

$8.01

$2,578

$25.20

Monsters vs. Aliens

3/27/09

4,104

$59.32

$14,454

$198.35

The Wild

4/14/06

2,854

$9.68

$3,393

$37.37

The Prince of Egypt

12/18/98

3,118

$14.52

$4,657

$101.22



Copyright 2010 Edward Douglas

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