Weekend Warrior

Box Office Predictions for September 24 - 26, 2010
By Edward Douglas -

This Week's Analysis (final update 9.24.10)

Enjoy the numbers but please do try to check out the preview and analysis posted on the blog at the link above, including reviews, interviews, etc. If you have anything to say about anything written in this column, feedback and Email is always welcome, and almost always responded to.

TW

LW

Title

Weekend (in millions)

Change

# Of Theaters

Average

Week

1

New

Wall Street: Money Never Sleeps

$28.3

N/A

3,565

$7,938

1

2

New

Legend of the Guardians

$24.5

N/A

3,575

$6,853

1

3

1

The Town

$14.2

 

-40%

2,885

$4,922

2

4

New

You Again

$12.1

N/A

2,548

$4,749

1

5

2

Easy A

$10.5

-41%

2,856

$3,676

2

6

3

Devil

$5.4

-56%

2,811

$1,921

2

7

5

Alpha and Omega

$5.3

-42%

2,625

$2,019

2

8

4

Resident Evil: Afterlife

$4.7

-53%

2,642

$1,779

3

9

6

Takers

$1.5

-50%

1,413

$1,062

5

10

New

The Virginity Hit

$1.4

N/A

700

$1,929

4

Est. Weekend Total
$107.85

Est. Avg. Drop-Off
- 47%

Est. Average PTA
$3,685



COMPARISONS:

WALL STREET: MONEY NEVER SLEEPS (20th Century Fox)

Title

Release Date

Theater Count

Previous Box Office (in millions)

Weekend Box Office (in millions)

Average

Total Box Office

Wall Street

12/11/87

730

$4.10

$5,623

$43.80

W

10/17/08

2,030

$10.51

$5,175

$25.52

World Trade Center

8/11/06

2,957

$18.73

$6,334

$70.28

Any Given Sunday

12/24/99

2,505

$7.05

$13.58

$5,421

$75.53

U-Turn

10/3/97

1,230

$2.73

$2,220

$6.64

JFK

12/20/91

1,164

$5.22

$4,485

$70.41

The Doors

3/1/91

840

$9.15

$10,893

$34.17

Ghosts of Girlfriends Past

5/1/09

3,175

$15.41

$4,854

$55.25

The Sentinel

4/21/06

2,822

$14.37

$5,091

$36.28

You, Me and Dupree

7/14/06

3,131

$21.53

$6,875

$75.80

Don't Say a Word

9/28/01

2,802

$18.00

$6,424

$55.00

Transformers: Revenge of the Fallen

6/24/09

4,234

$91.11

$108.97

$25,736

$402.11

Eagle Eye

9/25/08

3,510

$29.15

$8,305

$101.40

The Transformers

7/6/07

4,011

$84.90

$70.50

$17,577

$319.25

Disturbia

4/13/07

2,925

$22.22

$7,598

$80.21



LEGEND OF THE GUARDIANS: THE OWLS OF GA’HOOLE (Warner Bros.)

Title

Release Date

Theater Count

Previous Box Office (in millions)

Weekend Box Office (in millions)

Average

Total Box Office

Happy Feet

11/17/06

3,804

$41.53

$10,918

$197.99

Watchmen

3/6/09

3,611

$55.21

$15,291

$107.51

300

3/9/07

3,109

$70.89

$22,844

$210.61

Dawn of the Dead

3/19/04

2,745

$26.72

$9,735

$58.89

The Polar Express

11/12/04

3,650

$7.31

$23.32

$6,390

$162.75

Cloudy with a Chance of Meatballs

9/18/09

3,119

$30.30

$9,716

$124.87

Open Season

9/29/06

3,833

$23.62

$6,163

$84.30

Surf's Up

6/8/07

2,528

$17.64

$5,000

$58.87

The Ant Bully

7/28/06

3,050

$8.43

$2,765

$28.13

Monster House

7/21/06

3,553

$22.22

$6,253

$73.66



YOU AGAIN (Disney/Touchstone)

Title

Release Date

Theater Count

Previous Box Office (in millions)

Weekend Box Office (in millions)

Average

Total Box Office

The Proposal

6/19/09

3,056

$33.63

$11,004

$159.17

When in Rome

1/29/10

2,456

$12.35

$5,029

$32.67

Couples Retreat

10/9/09

3,000

$34.29

$11,429

$109.86

Forgetting Sarah Marshall

4/18/08

2,798

$17.73

$6,335

$63.17

Christmas with the Kranks

11/26/04

3,393

$9.25

$21.57

$6,357

$73.70

Freaky Friday

8/8/03

2,954

$10.90

$22.20

$7,516

$110.22

The Game Plan

9/28/07

3,103

$22.95

$7,396

$90.65

She's the Man

3/17/06

2,623

$10.73

$4,091

$33.90

The Unborn

1/9/09

2,357

$19.81

$8,405

$42.67

Baby Mama

4/25/10

2,543

$17.41

6,845

$60.49



Copyright 2010 Edward Douglas

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