Weekend Warrior

Box Office Predictions for October 8 - 10, 2010
By Edward Douglas -

This Week's Analysis (final update 10.7.10)

Enjoy the numbers but please do try to check out the preview and analysis posted on the blog at the link above, including reviews, interviews, etc. If you have anything to say about anything written in this column, feedback and Email is always welcome, and almost always responded to.

TW

LW

Title

Weekend (in millions)

Change

# Of Theaters

Average

Week

1

New

Secretariat

$16.5

N/A

3,072

$5,371

1

2

New

Life As We Know It

$14.7

N/A

3,150

$4,667

1

3

1

The Social Network

$14.2

-37%

2,771

$5,125

2

4

2

Legend of the Guardians

$7.6

-30%

3,225

$2,357

3

5

New

My Soul to Take

$7.4

N/A

2,572

$2,572

1

6

4

The Town

$6.5

-33%

2,720

$2,390

4

7

3

Wall Street: Money Never Sleeps

$5.5

-45%

2,829

$1,944

3

8

5

Easy A

$4.2

-35%

2,847

$1,475

4

9

6

You Again

$3.5

-39%

2,332

$1,501

3

10

7

It's Kind of a Funny Story

$2.6

N/A

742

$3,504

2

Est. Weekend Total
$82.70

Est. Avg. Drop-Off
- 37%

Est. Average PTA
$3,121



COMPARISONS:

SECRETARIAT (Walt Disney Pictures)

Title

Release Date

Theater Count

Previous Box Office (in millions)

Weekend Box Office (in millions)

Average

Total Box Office

Dreamer: Inspired by a True Story

10/21/05

2,007

$9.18

$4,573

$32.70

Seabiscuit

7/25/03

1,987

$20.85

$10,495

$120.20

Racing Stripes

1/14/05

3,185

$18.86

$5,922

$49.19

Nights in Rodanthe

9/26/08

2,704

$13.42

$4,962

$42.56

Untraceable

1/25/08

2,368

$11.35

$4,795

$28.69

Must Love Dogs

7/29/05

2,505

$12.86

$5,132

$43.67

Under the Tuscan Sun

9/26/03

1,226

$9.75

$7,953

$43.60

Unfaithful

5/10/02

2,613

$0.05

$14.07

$5,383

$52.75

The Rookie

3/29/02

2,511

$16.02

$6,381

$75.60



LIFE AS WE KNOW IT (Warner Bros.)

Title

Release Date

Theater Count

Previous Box Office (in millions)

Weekend Box Office (in millions)

Average

Total Box Office

Killers

6/4/10

2,859

$15.84

$5,539

$47.00

The Ugly Truth

7/24/09

2,882

$27.61

$9,579

$88.91

27 Dresses

1/18/08

3,057

$23.01

$7,526

$76.65

Knocked Up

6/1/07

2,871

$30.69

$10,690

$146.28

When in Rome

1/29/10

2,456

$12.35

$5,029

32.67

Win a Date with Tad Hamilton!

1/23/04

2,711

$7.32

$2,700

$16.96

Parenthood

8/4/89

1,262

$10.51

$8,328

$95.57

Failure to Launch

3/10/06

3,057

$24.41

$7,985

$88.72

The Back-Up Plan

4/23/10

3,280

$12.20

$3,720

$37.47



MY SOUL TO TAKE (Rogue/Universal)

Title

Release Date

Theater Count

Previous Box Office (in millions)

Weekend Box Office (in millions)

Average

Total Box Office

Red Eye

8/19/05

3,079

$16.17

$5,251

$57.86

Cursed

2/25/05

2,805

$9.63

$3,434

$19.29

Scream 3

2/4/00

3,465

$34.71

$10,017

$88.36

Scream 2

12/12/97

2,663

$33.00

$12,392

$101.36

Scream

12/20/96

1,413

$6.35

$4,494

$103.03

Wes Craven's New Nightmare

10/14/94

1,850

$6.67

$3,605

$18.05

Shocker

10/27/89

1,783

$4.51

$2,529

$15.55

Last House on the Left

3/13/09

2,401

$14.20

$5,880

$32.72

The Hills Have Eyes 2

3/23/07

2,447

$9.69

$3,958

$20.53

The Hills Have Eyes

3/10/06

2,620

$15.71

$5,996

$41.78

The Invisible

4/27/07

2,019

$7.72

$3,822

$20.57

Jumper

2/15/08

3,428

$27.35

$7,980

$81.17



Copyright 2010 Edward Douglas

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