Weekend Warrior

Box Office Predictions for October 22 - 24, 2010
By Edward Douglas -

This Week's Analysis (final update 10.21.10)

Enjoy the numbers but please do try to check out the preview and analysis posted on the blog at the link above, including reviews, interviews, etc. If you have anything to say about anything written in this column, feedback and Email is always welcome, and almost always responded to.

TW

LW

Title

Weekend (in millions)

Change

# Of Theaters

Average

Week

1

New

Paranormal Activity 2

$35.6

N/A

3,216

$11,070

1

2

1

Jackass 3D

$22.5

-55%

3,111

$7,232

2

3

2

RED

$12.6

-44%

3,273

$3,850

2

4

???

Hereafter

$8.7

+3400%

2,181

$3,989

2

5

3

The Social Network

$7.0

-32%

2,921

$2,396

4

6

4

Secretariat

$6.6

-30%

3,108

$2,124

3

7

5

Life As We Know It

$5.6

-39%

3,019

$1,855

3

8

6

Legend of the Guardians

$2.6

-37%

2,236

$1,163

5

9

7

The Town

$2.6

-35%

1,918

$1,356

6

10

9

Easy A

$1.5

-38%

1,632

$919

6

Est. Weekend Total
$105.30

Est. Avg. Drop-Off
- 39%

Est. Average PTA
$3,595



COMPARISONS:

HEREAFTER (Warner Bros.)

Title

Release Date

Theater Count

Previous Box Office (in millions)

Weekend Box Office (in millions)

Average

Total Box Office

Green Zone

3/12/10

3,003

$14.31

$4,765

$35.05

Invictus

12/11/09

2,125

$8.61

$4,052

$37.49

Gran Torino

12/12/08

2,808

$11.04

$29.48

$10,500

$148.10

Changeling

10/24/08

1,850

0.68

$9.35

$5,055

$35.74

Letters from Iwo Jima

12/20/06

360

$1.09

$1.35

$3,765

$13.76

Flags of our Fathers

10/20/06

1,876

$10.25

$5,461

$33.60

Million Dollar Baby

12/17/04

2,010

$9.31

$12.27

$6,102

$100.42

Mystic River

10/17/03

1,467

$3.09

$10.45

$7,121

$90.14

The Informant!

9/18/09

2,505

$10.46

$4,177

$33.32

The Good Shepherd

12/22/06

2,215

$10.03

$4,530

$59.91

Syriana

11/25/05

1,752

$1.49

$11.74

$6,699

$50.82

Lady in the Water

7/21/06

3,235

$18.04

$5,578

$42.29

The Village

7/30/04

3,730

$50.75

$13,605

$113.03

Babel

10/27/06

1,251

$1.84

$5.55

$4,443

$34.30



Copyright 2010 Edward Douglas

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