Weekend Warrior

Box Office Predictions for January 29 - 31, 2010
By Edward Douglas -

This Week's Analysis (final update 1.28.10)

Enjoy the numbers but please do try to check out the preview and analysis posted on the blog at the link above, including reviews, interviews, etc. If you have anything to say about anything written in this column, feedback and Email is always welcome, and almost always responded to.

TW

LW

Title

Weekend (in millions)

Change

# Of Theaters

Average

Week

1

1

Avatar

$27.5

-21%

3,074

$8,956

7

2

New

Edge of Darkness

$20.7

N/A

3,066

$6,751

1

3

New

When in Rome

$13.4

N/A

2,456

$5,456

1

4

3

The Book of Eli

$8.5

-46%

3,075

$2,764

3

5

4

Tooth Fairy

$8.2

-42%

3,345

$2,451

2

6

2

Legion

$6.5

-63%

2,476

$2,625

2

7

5

The Lovely Bones

$4.6

-45%

2,638

$1,878

6

8

6

Sherlock Holmes

$4.0

-40%

2,250

$1,744

6

9

7

Alvin and the Chipmunks: The Squeakquel

$3.8

-37%

2,526

$1,504

6

10

8

Extraordinary Measures

$3.7

-38%

2,549

$1,452

2

Est. Weekend Total
$100.40

Est. Avg. Drop-Off
- 47%

Est. Average PTA
$3,523



COMPARISONS:

EDGE OF DARKNESS (Warner Bros.)

Title

Release Date

Theater Count

Previous Box Office (in millions)

Weekend Box Office (in millions)

Average

Total Box Office

Signs

8/2/02

3,264

$60.12

$18,418

$225.77

We Were Soldiers

3/1/02

3,143

$20.21

$6,431

$78.12

The Patriot

6/30/00

3,061

$9.32

$22.41

$7,321

$113.30

Payback

2/5/99

2,720

$21.22

$7,801

$81.52

Conspiracy Theory

8/8/97

2,806

$19.31

$6,882

$76.12

Ransom

11/8/96

2,676

$34.22

$12,788

$136.49

Taken

1/30/09

3,183

$24.72

$7,765

$145.00

State of Play

4/17/09

2,803

$14.07

$5,020

$37.02

The International

2/13/09

2,364

$9.33

$3,947

$25.45

Michael Clayton

10/5/07

2,511

$1.08

$10.37

$4,131

$49.02

Casino Royale

11/17/06

3,434

$40.83

$11,891

$167.37

Beyond Borders

10/25/03

1,798

$2.08

$1,155

$4.43

The Departed

10/6/06

3,017

$26.89

$8,912

$133.31



WHEN IN ROME (Touchstone Pictures)

Title

Release Date

Theater Count

Previous Box Office (in millions)

Weekend Box Office (in millions)

Average

Total Box Office

Couples Retreat

10/9/09

3,000

$34.29

$11,429

$108.96

Forgetting Sarah Marshall

4/18/08

2,798

$17.73

$6,335

$63.17

Pulse

8/11/06

2,323

$8.20

$3,532

$20.26

Win a Date with Tad Hamilton!

1/23/04

2,711

$7.32

$2,700

$16.96

Just Like Heaven

9/16/05

3,508

$16.41

$4,678

$43.62

Old Dogs

11/27/09

3,425

$16.89

$4,933

$48.00

The Brothers Solomon

9/7/07

700

$0.51

$727

$0.90

Let's Go To Prison

11/17/06

1,495

$2.22

$1,485

$5.53

Confessions of a Shopaholic

2/13/09

2,507

$15.07

$6,010

$44.28

Leap Year

1/8/10

2,511

$9.20

$3,665

$22.98

Under the Tuscan Sun

9/26/03

1,226

$9.75

$7,953

$43.60

My Life in Ruins

6/5/09

1,164

$3.22

$2,769

$8.61



Copyright 2010 Edward Douglas

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