Weekend Warrior

Box Office Predictions for August 20 - 22, 2010
By Edward Douglas -

This Week's Analysis - Final Update 8.19.10
Enjoy the numbers but please do try to check out the preview and analysis posted on the blog at the link above, including reviews, interviews, etc. If you have anything to say about anything written in this column, feedback and Email is always welcome, and almost always responded to.

TW

LW

Title

Weekend (in millions)

Change

# Of Theaters

Average

Week

1

New

Vampires Suck

$15.3

N/A

3,233

$4,732

1

2

1

The Expendables

$14.5

-58%

3,270

$4,434

2

3

New

Piranha 3D

$13.7

N/A

2,470

$5,547

1

4

2

Eat Pray Love

$12.5

-46%

3,082

$4,056

2

5

New

Nanny McPhee Returns

$11.0

N/A

2,783

$3,953

1

6

New

Lottery Ticket

$10.0

N/A

1,973

$5,068

1

7

3

The Other Guys

$9.5

-45%

3,472

$2,736

3

8

5

Inception

$6.9

-40%

2,401

$2,874

6

9

New

The Switch

$6.3

N/A

2,012

$3,131

1

10

4

Scott Pilgrim vs. the World

$5.6

-47%

2,820

$1,986

2

Est. Weekend Total
$105.30

Est. Avg. Drop-Off
- 47%

Est. Average PTA
$3,852



COMPARISONS:

VAMPIRES SUCK (20th Century Fox)

Title

Release Date

Theater Count

Previous Box Office (in millions)

Weekend Box Office (in millions)

Average

Total Box Office

Disaster Movie

8/29/08

2,642

$5.86

$2,209

$14.17

Meet the Spartans

1/25/08

2,605

$18.51

$7,104

$38.23

Epic Movie

1/26/07

2,801

$18.61

$6,645

$39.74

Date Movie

2/17/06

2,896

$19.08

$6,587

$48.55

Scary Movie 4

4/14/06

3,602

$40.22

$11,167

$90.71

Scary Movie 3

10/25/03

3,505

$48.11

$13,727

$109.94

Scary Movie 2

7/6/01

3,220

$13.51

$20.50

$6,367

$71.28

Scary Movie

7/7/00

2,912

$42.35

$14,543

$157.00

The Comebacks

10/19/07

2,812

$5.55

$1,975

$13.35



PIRANHA 3D (Dimension Films)

Title

Release Date

Theater Count

Previous Box Office (in millions)

Weekend Box Office (in millions)

Average

Total Box Office

Mirrors

8/15/08

2,664

$11.16

$4,190

$30.29

The Hills Have Eyes

3/10/06

2,620

$15.71

$5,996

$41.78

High Tension

6/10/05

1,323

$1.90

$1,434

$3.65

The Final Destination

8/29/09

3,121

$27.41

$8,782

$66.47

My Bloody Valentine 3D

1/16/09

2,534

$21.24

$8,383

$51.55

Primeval

1/12/07

2,444

$6.05

$2,475

$10.60

Lake Placid

7/16/99

2,095

$10.97

$5,236

$31.65

Black Christmas

12/25/06

1,544

$7.20

$3.72

$2,412

$16.24

Halloween II

8/29/09

3,025

$16.35

$5,405

Halloween

8/31/07

3,472

$26.36

$7,593

$58.27



NANNY MCPHEE RETURNS (Universal)

Title

Release Date

Theater Count

Previous Box Office (in millions)

Weekend Box Office (in millions)

Average

Total Box Office

Nanny McPhee

1/27/06

1,995

$14.50

$7,270

$47.28

The Pink Panther 2

2/6/09

3,243

$11.59

$3,573

$35.92

The Pink Panther

2/10/06

3,477

$20.22

$5,815

$82.23

Mr. Bean's Holiday

8/24/07

1,714

$9.89

$5,770

$33.30

Bean

11/7/97

1,948

$7.01

$12.73

$6,535

$45.31

Johnny English

7/18/03

2,236

$9.13

$4,085

$27.97

Valiant

8/19/05

2,014

$5.91

$2,937

$19.12

Nanny McPhee

1/27/06

1,995

$14.50

$7,270

$47.28



THE SWITCH (Miramax Films)

Title

Release Date

Theater Count

Previous Box Office (in millions)

Weekend Box Office (in millions)

Average

Total Box Office

The Bounty Hunter

3/19/10

3,074

$20.69

$6,729

$67.06

Love Happens

9/18/09

1,898

$8.06

$4,245

$22.97

Marley and Me

12/5/08

3,480

$14.38

$36.36

$10,448

$143.15

The Break-Up

6/2/06

3,070

$39.17

$12,760

$118.81

Rumor Has It...

12/23/05

2,815

$7.52

$2,670

$42.92

Couples Retreat

10/9/09

3,000

$34.29

$11,429

$108.96

The Ex

1,009

$1.39

$1,382

$3.09

The Back-Up Plan

4/23/10

3,280

$12.20

$3,720

$37.47

Juno

12/5/07

1,019

$15.38

$10.63

$10,436

$142.11

Knocked Up

6/1/07

2,871

$30.69

$10,690

$146.28

About a Boy

5/17/02

1,207

$8.56

$7,090

$40.57

Disney's The Kid

7/7/00

2,167

$12.69

$5,856

$69.69



LOTTERY TICKET (Warner Bros.)

Title

Release Date

Theater Count

Previous Box Office (in millions)

Weekend Box Office (in millions)

Average

Total Box Office

Roll Bounce

9/23/05

1,625

$7.57

$4,659

$17.38

Johnson Family Vacation

4/9/04

1,317

$2.44

$9.38

$7,119

$31.18

Like Mike

7/5/02

2,410

$6.84

$12.18

$5,054

$51.41

Tropic Thunder

8/13/08

3,319

$11.03

$25.81

$7,777

$110.46

The Longshots

8/22/08

2,089

$4.08

$1,953

$11.51

First Sunday

1/11/08

2,213

$17.71

$8,005

$37.93

Barbershop 2: Back in Business

2/6/04

2,711

$24.24

$8,942

$64.96

Barbershop

9/13/02

1,605

$20.63

$12,852

$75.07

Friday After Next

11/22/02

1,616

$13.01

$8,052

$32.87

Next Friday

1/14/00

1,103

$4.45

$14.44

$13,092

$57.18

Friday

4/28/95

865

$1.52

$6.59

$7,618

$27.39

Love Don't Cost a Thing

12/12/03

1,844

$6.32

$3,425

$21.59

Lucky Numbers

10/27/00

2,497

$4.54

$1,818

$10.01



Copyright 2010 Edward Douglas

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