Weekend Warrior

Box Office Predictions for August 13 - 15, 2010
By Edward Douglas -

This Week's Analysis (final update 8.12.10)

Enjoy the numbers but please do try to check out the preview and analysis posted on the blog at the link above, including reviews, interviews, etc. If you have anything to say about anything written in this column, feedback and Email is always welcome, and almost always responded to.

TW

LW

Title

Weekend (in millions)

Change

# Of Theaters

Average

Week

1

New

The Expendables

$31.1

N/A

3,270

$9,511

1

2

New

Eat Pray Love

$27.0

N/A

3,082

$8,761

1

3

New

Scott Pilgrim vs. the World

$19.3

N/A

2,818

$6,849

1

4

1

The Other Guys

$16.8

-52%

3,651

$4,601

2

5

2

Inception

$11.5

-38%

3,210

$3,686

5

6

3

Step Up 3D

$6.8

-57%

2,439

$2,788

2

7

6

Despicable Me

$6.3

-32%

2,918

$2,159

6

8

4

Salt

$5.8

-48%

2,834

$1,902

4

9

5

Dinner for Schmucks

$5.5

-47%

3,046

$1,754

3

10

7

Cats & Dogs: The Revenge of Kitty Galore

$3.8

-45%

2,728

$1,393

3

Est. Weekend Total
$133.90

Est. Avg. Drop-Off
- 46%

Est. Average PTA
$4,360



COMPARISONS:


THE EXPENDABLES (Lionsgate)

Title

Release Date

Theater Count

Previous Box Office (in millions)

Weekend Box Office (in millions)

Average

Total Box Office

Rambo

1/25/08

2,751

$18.20

$6,617

$42.75

Rocky Balboa

11/20/06

3,017

$12.16

$4,030

$70.27

Driven

4/27/01

2,905

$12.17

$4,190

$32.62

Cliffhanger

5/28/93

2,333

$20.46

$8,770

$84.05

Rocky V

11/16/90

2,053

$14.07

$6,853

$40.11

Transporter 3

11/26/08

2,626

$6.17

$12.06

$4,594

$31.72

The Transporter 2

9/2/05

3,303

$20.10

$6,087

$43.10

The Transporter

10/11/02

2,573

$9.11

$3,540

$25.30

Death Race

8/22/08

2,532

$12.62

$4,985

$36.10

The Forbidden Kingdom

4/18/08

3,151

$21.40

$6,792

$52.08

War

8/24/07

2,277

$9.82

$4,313

$22.47

Unleashed

5/13/05

1,957

$10.90

$5,570

$24.52

Hero

8/27/04

2,031

$18.00

$8,865

$53.58

The One

11/2/01

2,894

$19.11

$6,604

$43.91

The Condemned

4/27/07

2,310

$3.81

$1,648

$7.37

Live Free or Die Hard

6/29/07

3,408

$15.03

$33.37

$9,792

$134.53

Predators

7/9/10

3,476

$24.76

$9,277

$50.05

The A-Team

6/11/10

3,535

$25.67

$7,262

$76.16



EAT PRAY LOVE (Sony)

Title

Release Date

Theater Count

Previous Box Office (in millions)

Weekend Box Office (in millions)

Average

Total Box Office

Duplicity

3/20/09

2,574

$13.97

$5,425

$40.51

Charlie Wilson's War

12/21/07

2,575

$9.66

$3,750

$66.64

Mona Lisa Smile

12/19/03

2,677

$11.53

$4,306

$62.96

Ocean's 11

12/7/01

3,075

$38.11

$12,393

$183.13

America's Sweethearts

7/20/01

3,011

$30.18

$10,024

$93.61

Erin Brockovich

3/17/00

2,845

$28.14

$9,891

$125.55

Runaway Bride

7/30/99

3,158

$35.06

$11,102

$152.15

My Best Friend's Wedding

6/20/97

2,134

$21.68

$10,159

$126.81

The Time Traveller's Wife

8/14/09

2,988

$18.62

$6,233

$63.41

Julie & Julia

8/7/09

2,354

$20.03

$8,508

$94.13

The Devil Wears Prada

6/30/06

2,847

$27.54

$9,672

$124.74

When in Rome

1/29/10

2,456

$12.35

$5,029

32.67

Under the Tuscan Sun

9/26/03

1,226

$9.75

$7,953

$43.60



SCOTT PILGRIM VS. THE WORLD (Universal)

Title

Release Date

Theater Count

Previous Box Office (in millions)

Weekend Box Office (in millions)

Average

Total Box Office

Youth in Revolt

1/8/10

1,873

$6.88

$3,678

$15.28

Year One

6/19/09

3,022

$19.61

$6,489

$43.34

Nick and Norah's Infinite Playlist

10/3/08

2,421

$11.31

$4,672

$31.49

Superbad

8/17/07

2,948

$33.05

$11,212

$121.46

Hot Fuzz

4/20/07

825

$5.85

$7,089

$23.62

Shaun of the Dead

9/24/04

607

$3.33

$5,487

$13.46

Kill Bill Vol. 2

4/16/04

2,971

$25.10

$8,450

$66.21

Kill Bill Vol. 1

10/10/03

3,102

$22.09

$7,121

$69.82

Kick-Ass

4/16/10

3,065

$19.83

$6,469

$48.04

American Splendor

9/12/03

272

$3.03

$0.83

$3,091

$6.00

Ghost World

8/17/01

54

$1.48

$0.46

$8,476

$6.20

Whiteout

9/11/09

2,745

$4.92

$1,791

$10.27



Copyright 2010 Edward Douglas

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