Weekend Warrior Box Office Predicions for July 17-19, 2009

Weekend Warrior

Box Office Predictions for July 17 - 19, 2009
By Edward Douglas -

This Week's Analysis (final update 7.17.09)

Enjoy the numbers but please do try to check out the preview and analysis posted on the blog at the link above, including reviews, interviews, etc. If you have anything to say about anything written in this column, feedback and Email is always welcome, and almost always responded to.

You can also follow the Weekend Warrior on TWITTER, if you dare!

TW	LW	Title	Weekend (in millions)	Change	# Of Theaters	Average	Week
1	New	Harry Potter/Half-Blood Prince	$92.2	N/A	4,325	$21,318	1
2	2	Ice Age: Dawn of the Dinosaurs	$15.2	-45%	4,104	$3,704	3
3	3	Transformers: Revenge of the Fallen	$11.5	-53%	3,850	$2,982	4
4	1	Bruno	$11.0	-63%	2,758	$3,987	2
5	4	Public Enemies	$7.3	-48%	2,950	$2,339	3
6	6	The Hangover	$6.8	-32%	2,667	$2,550	7
7	5	The Proposal	$6.7	-37%	3,043	$2,201	5
8	8	Up	$2.6	-45%	1,706	$1,524	8
9	7	I Love You, Beth Cooper	$2.5	-50%	1,872	$1,335	2
10	9	My Sister's Keeper	$2.4	-43%	1,967	$1,220	4
			Est. Weekend Total $158.20	Est. Avg. Drop-Off - 46%		Est. Average PTA $4,316

COMPARISONS:

HARRY POTTER AND THE HALF-BLOOD PRINCE (Warner Bros.)

Title	Release Date	Theater Count	Previous Box Office (in millions)	Weekend Box Office (in millions)	Average	Total Box Office
Harry Potter and the Order of the Phoenix	7/11/07	4,181	$62.61	$77.11	$17,995	$292.00
Harry Potter and the Goblet of Fire	11/18/05	3,858		$102.69	$26,616	$289.99
Harry Potter and the Prisoner of Azkaban	6/4/04	3,855		$93.69	$24,303	$249.51
Harry Potter and the Chamber of Secrets	11/15/02	3,682		$88.36	$23,997	$261.99
Harry Potter and the Sorcerer's Stone	11/16/01	3,672		$90.29	$24,590	$317.57
The Lord of the Rings: The Return of the King	12/19/03	3,703	$51.47	$72.62	$19,614	$377.03
The Lord of the Rings: The Two Towers	12/20/02	3,622	$40.04	$61.50	$16,980	$340.48
The Lord of the Rings : Fellowship of the Rings	12/21/01	3,359	$27.91	$47.21	$14,055	$313.39