Weekend Warrior Box Office Predicions for July 10-12, 2009

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Weekend Warrior

Box Office Predictions for July 10 - 12, 2009
By Edward Douglas -

This Week's Analysis (final update 7.9.09)

Enjoy the numbers but please do try to check out the preview and analysis posted on the blog at the link above, including reviews, interviews, etc. If you have anything to say about anything written in this column, feedback and Email is always welcome, and almost always responded to.

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TW	LW	Title	Weekend (in millions)	Change	# Of Theaters	Average	Week
1	New	Bruno	$37.8	N/A	2,755	$13,721	1
2	1	Ice Age: Dawn of the Dinosaurs	$25.2	-39%	4,102	$6,143	2
3	2	Transformers: Revenge of the Fallen	$20.8	-51%	4,293	$4,845	3
4	3	Public Enemies	$13.5	-47%	3,340	$4,047	2
5	4	The Proposal	$8.8	-32%	3,158	$2,787	4
6	5	The Hangover	$7.3	-35%	3,002	$2,432	6
7	6	My Sister's Keeper	$4.0	-41%	2,444	$1,637	3
8	7	Up	$3.8	-42%	2,201	$1,726	7
9	New	I Love You, Beth Cooper	$3.6	N/A	1,858	1,938	1
10	8	Night at the Museum: Battle of the Smithsonian	$1.1	-40%	1,116	$1,288	8
			Est. Weekend Total $125.90	Est. Avg. Drop-Off - 41%		Est. Average PTA $4,056

COMPARISONS:

BR�NO (Universal)

Title	Release Date	Theater Count	Previous Box Office (in millions)	Weekend Box Office (in millions)	Average	Total Box Office
Sweeney Todd: The Demon Barber of Fleet Street	12/21/07	1,249		$9.30	$7,447	$52.90
Borat	11/3/06	837		$26.45	$31,607	$128.51
Talladega Nights	8/4/06	3,803		$47.04	$12,370	$148.21
Madagascar: Escape 2 Africa	11/7/08	4056		$63.10	$15,559	$180.01
Madagascar	5/27/05	4,131		$47.22	$14,769	$193.14
Jackass: Number Two	9/22/06	3,059		$29.00	$9,481	$72.78
Jackass: The Movie	10/25/02	2,509		$22.76	$9,072	$64.27
Reno 911!: Miami	2/23/07	2,702		$10.27	$3,802	$30.34

I LOVE YOU, BETH COOPER (20^th Century Fox)

Title	Release Date	Theater Count	Previous Box Office (in millions)	Weekend Box Office (in millions)	Average	Total Box Office
Racing Stripes	1/14/05	3,185		$18.86	$5,922	$49.19
Sex Drive	10/17/08	2,421		$3.61	$1,490	$8.40
College	8/29/08	2,123		$2.15	$1,014	$4.69
The Rocker	8/20/08	2,784		$2.64	$947	$6.41
The Girl Next Door	4/9/04	2,148		$6.00	$2,795	$14.59
Eurotrip	2/20/04	2,512		$6.71	$2,672	$17.72
Win a Date with Tad Hamilton!	1/23/04	2,711		$7.32	$2,700	$16.96
10 Things I Hate About You	4/2/99	2,271	$3.19	$8.33	$3,668	$38.18
Can't Hardly Wait	6/12/98	1,987		$8.03	$4,041	$26.61