Weekend Warrior

Box Office Predictions for July 10 - 12, 2009
By Edward Douglas -

This Week's Analysis (final update 7.9.09)

Enjoy the numbers but please do try to check out the preview and analysis posted on the blog at the link above, including reviews, interviews, etc. If you have anything to say about anything written in this column, feedback and Email is always welcome, and almost always responded to.

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TW

LW

Title

Weekend (in millions)

Change

# Of Theaters

Average

Week

1

New

Bruno

$37.8

N/A

2,755

$13,721

1

2

1

Ice Age: Dawn of the Dinosaurs

$25.2

-39%

4,102

$6,143

2

3

2

Transformers: Revenge of the Fallen

$20.8

-51%

4,293

$4,845

3

4

3

Public Enemies

$13.5

-47%

3,340

$4,047

2

5

4

The Proposal

$8.8

-32%

3,158

$2,787

4

6

5

The Hangover

$7.3

-35%

3,002

$2,432

6

7

6

My Sister's Keeper

$4.0

-41%

2,444

$1,637

3

8

7

Up

$3.8

-42%

2,201

$1,726

7

9

New

I Love You, Beth Cooper

$3.6

N/A

1,858

1,938

1

10

8

Night at the Museum: Battle of the Smithsonian

$1.1

-40%

1,116

$1,288

8

Est. Weekend Total
$125.90

Est. Avg. Drop-Off
- 41%

Est. Average PTA
$4,056



COMPARISONS:

BRÜNO (Universal)

Title

Release Date

Theater Count

Previous Box Office (in millions)

Weekend Box Office (in millions)

Average

Total Box Office

Sweeney Todd: The Demon Barber of Fleet Street

12/21/07

1,249

$9.30

$7,447

$52.90

Borat

11/3/06

837

$26.45

$31,607

$128.51

Talladega Nights

8/4/06

3,803

$47.04

$12,370

$148.21

Madagascar: Escape 2 Africa

11/7/08

4056

$63.10

$15,559

$180.01

Madagascar

5/27/05

4,131

$47.22

$14,769

$193.14

Jackass: Number Two

9/22/06

3,059

$29.00

$9,481

$72.78

Jackass: The Movie

10/25/02

2,509

$22.76

$9,072

$64.27

Reno 911!: Miami

2/23/07

2,702

$10.27

$3,802

$30.34



I LOVE YOU, BETH COOPER (20th Century Fox)

Title

Release Date

Theater Count

Previous Box Office (in millions)

Weekend Box Office (in millions)

Average

Total Box Office

Racing Stripes

1/14/05

3,185

$18.86

$5,922

$49.19

Sex Drive

10/17/08

2,421

$3.61

$1,490

$8.40

College

8/29/08

2,123

$2.15

$1,014

$4.69

The Rocker

8/20/08

2,784

$2.64

$947

$6.41

The Girl Next Door

4/9/04

2,148

$6.00

$2,795

$14.59

Eurotrip

2/20/04

2,512

$6.71

$2,672

$17.72

Win a Date with Tad Hamilton!

1/23/04

2,711

$7.32

$2,700

$16.96

10 Things I Hate About You

4/2/99

2,271

$3.19

$8.33

$3,668

$38.18

Can't Hardly Wait

6/12/98

1,987

$8.03

$4,041

$26.61


Copyright 2009 Edward Douglas

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