The Weekend Warrior

Box Office Predictions for August 8 - 10, 2008
By Edward Douglas -

This Week's Analysis (final update 8.7.08)

(Enjoy the numbers but please do try to check out the preview and analysis posted on the blog at the link above, including reviews, interviews, etc. If you have anything to say about anything written in this column, feedback and Email is always welcome, and almost always responded to.)

TW

LW

Title

Weekend (in millions)

Change

# Of Theaters

Average

Week

1

New

Pineapple Express

$28.2 / $29.5*

N/A

3,072

$9,603

1

2

1

The Dark Knight

$24.5

-43%

4,025

$6,125

4

3

2

The Mummy: Tomb of the Dragon Emperor

$17.5

-56%

3,780

$4,709

2

4

New

Sisterhood of the Traveling Pants 2

$12.4 / $13.8*

N/A

2,707

$5,098

1

5

4

Mamma Mia!

$9.3

-27%

3,194

$2,912

4

6

3

Step Brothers

$8.4

-46%

2,900

$2,608

3

7

5

Journey to the Center of the Earth

$4.5

-33%

1,970

$2,284

5

8

6

Swing Vote

$3.5

-43%

2,213

$1,582

2

9

8

Wall*E

$3.1

-32%

2,144

$1,446

7

10

7

Hancock

$2.8

-45%

2,258

$1,240

6

Est. Weekend Total
$116.80

Est. Avg. Drop-Off
- 41%

Est. Average PTA
$3,749

*Projections after Wednesday estimates and final weekend theater count released



COMPARISONS:

PINEAPPLE EXPRESS (Sony)

Title

Release Date

Theater Count

Weekend Box Office (in millions)

Average

Total Box Office

Superbad

8/17/07

2,948

$33.05

$11,212

$121.46

Knocked Up

6/1/07

2,871

$30.69

$10,690

$146.28

Forgetting Sarah Marshall

4/18/08

2,798

$17.73

$6,335

$62.94

Flyboys

9/22/06

2,033

$6.00

$2,953

$13.09

Annapolis

1/27/06

1,605

$7.68

$4,786

$17.13

Harold & Kumar Escape from Guantanamo

4/25/08

2,510

$14.91

$5,940

$38.11

Harold and Kumar Go to White Castle

7/30/04

2,135

$5.48

$2,567

$18.23

How High

12/21/01

1,266

$7.10

$5,610

$31.16

Half Baked

1/16/98

1,701

$6.94

$4,080

$17.37

Bad Boys II

7/18/03

3,186

$46.52

$14,602

$137.26

Bad Boys

4/7/95

2,132

$15.52

$7,280

$65.65

Rush Hour

9/18/98

2,638

$33.00

$12,509

$141.17



THE SISTERHOOD OF THE TRAVELING PANTS 2 (Warner Bros.)

Title

Release Date

Theater Count

Previous Box Office (in millions)

Weekend Box Office (in millions)

Average

Total Box Office

The Sisterhood of the Traveling Pants

6/3/05

2,583

$3.74

$9.83

$3,807

$38.83

La Misma Luna

3/19/08

266

$2.77

$10,412

$12.59

Real Women Have Curves

10/18/02

55

$0.18

$3,341

$5.68

The Grudge 2

10/13/06

3,211

$20.83

$6,486

$39.14

Tuck Everlasting

10/11/02

1,185

$5.27

$4,446

$19.14

Accepted

8/18/06

2,914

$10.02

$3,440

$36.58

Something New

2/3/06

$4.88

$3,857

$11.47

What a Girl Wants

4/4/03

2,964

$11.43

$3,858

$35.99

Nancy Drew

6/15/07

2,612

$6.83

$2,616

$25.58


Copyright 2008 Edward Douglas


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