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Preview and Projections for the Weekend
of April 16, 2004
By Edward Douglas -
Greetings and welcome back to the
Weekend Warrior, your weekly guide to the weekend’s new movies.
Tune in every Tuesday for the latest look at the upcoming weekend,
and then check back on Friday for any last minute updates.
WEEKEND PROJECTIONS - final update 4.15.04
Just two short weeks after the battle for the male moviegoers between Hellboy and Walking
Tall, two movies about revenge create a new box office challenge, as they
also vie for the same target audience. The continuation of Quentin Tarantino’s
tribute to chophouse flicks, Kill Bill Vol. 2, takes on a new movie
version of the Marvel comic book vigilante, The Punisher. This time
around, the comic book movie will likely lose out, since the many fans of the
first half of Tarantino’s fourth movie will be back to see how it ends, allowing
it to make more than the previous movie in its opening weekend. Opening in
fewer theatres, The Punisher will have to settle for second place, although
it might take a chunk out of Tarantino’s opening weekend in the bargain. Nia
Vardalos’ second movie, Connie and Carla, teams her with About a
Boy’s Toni Collette for a cross-gender, cross-country comedy that may appeal
to older women and the two or three people who enjoyed Boat Trip, but
few others. With a moderate release in 1,000 theatres, it probably won’t make
enough to get into the Top 10, and one shouldn’t expect the astounding legs
of her Big Fat Greek Wedding. Jennifer Garner's 13 Going on
30 will get sneak previews in over 1,000 theatres nationwide this
Saturday night.
|
TW |
LW |
Title |
Weekend (in millions) |
Change |
# of Theaters |
Average |
Week |
|
1 |
New |
$26.0 |
N/A |
2,971* |
$8,751 |
1 |
|
|
2 |
New |
$15.0 |
N/A |
2,649 |
$5,663 |
1 |
|
|
3 |
1 |
The Passion of the Christ |
$8.0 |
-48% |
2,848 |
$2,807 |
8 |
|
4 |
4 |
Johnson Family Vacation |
$5.8 |
-40% |
1,326 |
$4,404 |
2 |
|
5 |
3 |
The Alamo |
$5.5 |
-40% |
2,609 |
$2,108 |
2 |
|
6 |
2 |
Hellboy |
$5.2 |
-52% |
2,897 |
$1,763 |
3 |
|
7 |
6 |
Home on the Range |
$5.0 |
-38% |
2,735 |
$1,754 |
3 |
|
8 |
7 |
Scooby Doo 2: Monsters Unleashed |
$4.4 |
-45% |
2,810 |
$1,630 |
5 |
|
9 |
5 |
Walking Tall |
$4.0 |
-49% |
2,444 |
$1,654 |
3 |
|
10 |
9 |
Ella Enchanted |
$4.0 |
-38% |
1,939 |
$2,071 |
2 |
|
Est. Weekend Total |
Est. Avg. Drop-Off |
Est. Average PTA |
CONNIE AND CARLA (Universal
Pictures)|
Title |
Release Date |
Theater Count |
Previous Box Office (in millions) |
Weekend Box Office (in millions) |
Average |
Total Box Office |
|
My Big Fat Greek Wedding |
8/2/02 |
657 |
$37.17 |
$3.00 |
$4,569 |
$185.24 |
|
Evolution |
6/8/01 |
2,611 |
$13.41 |
$5,135 |
$38.31 |
|
|
Playing God |
10/17/97 |
1,479 |
$1.94 |
$1,312 |
$4.06 |
|
|
Camp |
7/25/03 |
3 |
$0.05 |
$18,098 |
$1.63 |
|
|
Hedwig and the Angry Inch |
8/3/01 |
46 |
$0.45 |
$0.29 |
$6,221 |
$3.03 |
|
A View From the Top |
3/21/03 |
2,508 |
$7.01 |
$2,795 |
$15.61 |
|
|
Boat Trip |
3/21/03 |
1,714 |
$3.82 |
$2,226 |
$8.59 |
|
|
Juwanna Mann |
6/21/02 |
1,325 |
$5.47 |
$4,128 |
$13.57 |
|
|
Sorority Boys |
3/22/02 |
1,801 |
$4.13 |
$2,292 |
$10.20 |
|
|
To Wong Foo... |
9/8/95 |
1,294 |
$9.02 |
$6,971 |
$36.47 |
KILL BILL VOLUME 2 (Miramax
Films)|
Title |
Release Date |
Theater Count |
Weekend Box Office (in millions) |
Average |
Total Box Office |
|
Kill Bill Vol. 1 |
10/10/03 |
3,102 |
$22.09 |
$7,121 |
$69.82 |
|
Jackie Brown |
12/26/97 |
1,370 |
$9.01 |
$6,577 |
$39.67 |
|
Pulp Fiction |
10/14/94 |
1,338 |
$9.31 |
$6,958 |
$107.93 |
|
The Avengers |
8/14/98 |
2,466 |
$10.31 |
$4,181 |
$23.52 |
|
Once Upon a Time in Mexico |
9/12/03 |
3,282 |
$23.42 |
$7,137 |
$55.85 |
|
Desperado |
8/25/95 |
2,027 |
$7.91 |
$3,902 |
$25.53 |
|
Payback |
2/5/99 |
2,720 |
$21.22 |
$7,801 |
$81.52 |
THE PUNISHER (Lions’ Gate
Studios)In May of that year, two months before X-Men and
two years before Spider-Man, Artisan
Films made a deal with Marvel Comics, who was then close to bankruptcy,
to develop a number of projects based on their second string
characters, including the Punisher. Last year, Vancouver based
Lions Gate Films merged with Artisan and took over the license
deals with Marvel. The Punisher ended up being the first
project out of the gate, although it will be the second feature
film based on the character. The first movie came out in 1989,
at the height of the character’s popularity, with actor Lundgren
playing the vigilante in what turned out to be a low budget dog
that left a bad taste in the mouth of many comic fans. Over a
decade later, comic book movies have reached new heights at the
box office with movies like Spider-Man, The Hulk, X-Men and Daredevil doing
a lot of business. The Punisher may not be as well known or popular
as the first three, but he’s in the same league as the last one
with many fans. A lot of the characters from the new movie are
based on those from recent run by Garth Ennis, so current fans
of the comic will have some connection to the movie, even though
he’s been displaced to Miami from his regular stomping grounds
of New York City.
This will be Thomas Jane’s first major starring role, after playing smaller
parts in a number of critically successful movies like P. T. Anderson’s Boogie
Nights and Magnolia, and the 1998 war movie, The Thin Red Line.
Most people won’t know Jane either by name or face, which makes him perfect
to bring the character to life, although his lack of star power won’t help
the movie bring in audiences, something seen most recently by Ron Perlman starring
as Hellboy.
Although they’re not prominently featured in the movie’s advertising, The
Punisher does have its share of star power, with one of those stars already
having impressive experience in comic book movies. Having appeared in both The
X-Men and X2, former model Rebecca Romjin-Stamos takes on the role
of one of Castle’s neighbors. Although her semi-nude portrayal of Mystique
was a comic fanboy’s dream come true, her starring role in Brian De Palma’s
revenge thriller, Femme Fatale, in
2002, was met with very little interest. Her next movie,the thriller Godsend with
Robert DeNiro and Greg Kinnear, comes out at the end of the month.
The movie’s most recognizable star, John Travolta, plays the Punisher’s main
antagonist. Travolta’s career dates all the way back to the 70’s and his appearance
on the sitcom, ‘Welcome Back Kotter”, which led to a promising movie career
including the hugely popular, Saturday Night Fever. After his career
was resurrected in 1994 by appearing in Quentin Tarantin’s second movie, Pulp
Fiction, Travolta starred in John Woo’s Broken Arrow and Face/Off.
After his self-produced science fiction bomb, Battlefield Earth, Travolta
has been laying low over the last few years, although he did attempt to make
a comeback with last year’s military thriller, Basic,
and the 2002 summer action flick, Swordfish, with X-Men Hugh Jackman
and Halle Berry. His role in The Punisher has been played down, as he
barely appears in the commercial or trailers, which might actually help the
movie more than hurt it.
The Punisher is producer Gale Anne Hurd’s second movie
based on a comic book after last year’s disappointing, The Hulk. This one
has a lower budget of $40 million, so it will have less financial
risk, but it also depends more on the characters, story and the
acting, since it will be devoid of the CGI that has become so
prevalent in “superhero” movies. Unlike other big comic movies,
this doesn’t have an established director at the helm, although
Jonathan Hensleigh has some experience in the action genre having
written Bruce Willis’ Die Hard With a Vengeance and co-written Armageddon.
The movie’s promotional campaign was solid at first with movie posters and
a teaser attached to The Hulk appearing almost a year ago. In New York
City, the type of urban area where this sort of gritty vigilante movie would
usually do well, a number of very cool subway and bus posters have been popping
up all over that are very eye-catching.
Like Hellboy, this was originally to be released in mid-May as an early
summer release, but Artisan (and then Lions Gate) decided to move it to April
to get away from the bigger budget summer movies. None of this may matter since
the move pits it against another revenge flick, the second half of Quentin
Tarantino’s Kill Bill, which opens this weekend with
far more buzz and anticipation. The full trailer and commercials for The
Punisher do not look very promising, using a similar formula as Daredevil complete
with generic metal—could be either Puddle of Mudd or Nickleback…they all sound
the same—and the been-there-seen-that feel that seems to be affecting all superhero
movies might hurt this one quite a bit. The R-rating might somewhat limit its
audience to older males, unlike movies like Hellboy and Daredevil.
Of all the comic book movies released in the last few years, this one will
have the toughest battle as it tries to take on the clear-cut favorite Kill
Bill for the same male audience while getting significantly fewer theatres.
The popularity of the comic book character might make it the first choice for
many moviegoers, although more likely, it will end up being a second choice
at theatres where Kill Bill has sold out. Either way, it should be able
to make $14 to 16 million its opening weekend.
Related Comparisons:
|
Title |
Release Date |
Theater Count |
Previous Box Office (in millions) |
Weekend Box Office (in millions) |
Average |
Total Box Office |
|
Swordfish |
6/8/01 |
2,678 |
$18.14 |
$6,776 |
$69.72 |
|
|
Face/Off |
6/27/97 |
2,621 |
$23.39 |
$8,924 |
$112.28 |
|
|
Broken Arrow |
2/9/96 |
2,388 |
$15.58 |
$6,524 |
$70.65 |
|
|
Femme Fatale |
11/8/02 |
1,066 |
$0.65 |
$2.78 |
$2,604 |
$6.59 |
|
Hellboy |
4/2/04 |
3,028 |
$23.17 |
$7,652 |
$40.50 |
|
|
Daredevil |
2/14/03 |
3,471 |
$45.03 |
$12,974 |
$102.54 |
|
|
The X-Men |
7/14/00 |
3,025 |
$54.47 |
$18,007 |
$157.30 |
|
|
Blade |
8/21/98 |
2,322 |
$17.07 |
$7,351 |
$70.10 |
|
|
Spawn |
8/1/97 |
2,536 |
$21.21 |
$8,364 |
$54.97 |
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