NBC Picks Up The Event for the Full Season

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NBC has given full-season pickups to three of its new fall 2010-11 series, “The Event,” “Law & Order: Los Angeles” and “Outsourced.” The announcement was made by Angela Bromstad, President, Primetime Entertainment, NBC and Universal Media Studios.

“We are pleased with the quality of ‘The Event,’ ‘Law & Order: Los Angeles’ and ‘Outsourced,’ and feel they are an important part of helping to re-build our schedule and our studio pipeline,” said Bromstad. “We believe in these new series and the creative auspices behind them.”

Through October 11, “The Event” has averaged a 3.0 rating, 7 share in adults 18-49 and 9.1 million viewers overall in “most current” averages from Nielsen Media Research. “The Event” has generated a 30 percent improvement in the time period versus year-ago “most current” results for NBC in 18-49 rating (with a 3.0 rating vs. a 2.3) and a 47 percent increase in total viewers (9.1 million vs. 6.2 million). On a percentage basis, “The Event” was the most time-shifted new series in adults 18-49 during premiere week from among the ABC, CBS, NBC and Fox primetime lineups, with 35 percent of “The Event’s” “live plus seven day” rating being accounted for by time-shifting. Additionally, “The Event” was licensed to nearly 200 territories internationally even before its U.S. premiere, and is launching in numerous regions abroad to impressive ratings.

As of October 13, “Law & Order: Los Angeles” has averaged a 2.5 rating, 7 share in adults 18-49 and 8.7 million viewers overall in “live plus same day” averages from Nielsen. “Law & Order: L.A.” has delivered a 39 percent improvement in the time period versus year-ago “live plus same day” results for NBC in 18-49 rating (with a 2.5 rating vs. a 1.8) and a 45 percent increase in total viewers (8.7 million vs. 6.0 million).

Through October 14, “Outsourced” has averaged a 3.0 rating, 8 share in adults 18-49 and 6.3 million viewers overall in “most current” averages from Nielsen. In the valuable adult 18-34 demographic, “Outsourced” is averaging a 3.3 rating, making it the #1 new series on ABC, CBS, NBC or Fox this fall. “Outsourced” is also heavily time-shifted, adding 19 percent to its “live plus same day” 18-49 rating when Nielsen issued “live plus seven day” results for premiere week (to a 4.29 rating from a 3.59), making it the top gainer among first-year half-hour comedies on the ABC, CBS, NBC or Fox primetime lineups.