Variety reports that CBS may rely on its “Big Brother” as a strike contingency. The reality show, usually a summer staple, has started staffing up for an in-season run that could be on the air as soon as February.
Indeed, in anticipation of a strike, the network quietly began casting for the next edition of the show a few weeks ago.
Executive producer Allison Grodner is also said to be working on a new creative twist for the Julie Chen-hosted series, in which a group of strangers live together in a house for three months.
The trade adds that the next edition of “Big Brother” might actually use celebrities, as opposed to ordinary people.