El Rey Network today launched a a new multi-platform promotional initiative titled “Slaves for Santánico,” tied to their first original scripted show, “From Dusk Till Dawn: The Series.” As you can see on the newly-debuted poster below, fans have the opportunity to call a viral “party line,” in support of Eiza Gonzalez’s demonic character.
The Santánico party line (1-800-315-2744) will lure callers into a highly responsive two to three minute conversation where Santánico herself seduces them into answering the question “What would you do for Santánico Pandemonium?” The personal experience will vary based on caller responses, with the most creative answers set to be recreated as visual postcards and posted on a customized TUMBLR page, hosted on SlavesforSantanico.com, and shared via El Rey Network’s social platforms. As a parting gift to her most devoted “worshippers,” Santánico will provide a passcode where fans can log on to SlavesforSantanico.com and collect exclusive “From Dusk Till Dawn: The Series” digital goods.
Running now through May 21, the promotion is timed to support the airing of the series’ final four episodes, beginning with episode 107 (airing April 29). Credited for launching actress Salma Hayek’s career, the Santánico character has been etched into the memory of fans around the globe and in episode 107, entitled “Pandemonium,” Gonzalez will reenact the iconic snake dance from the cult classic film (which features special makeup effects by “The Walking Dead’s” award winning makeup guru, Greg Nicotero, who oversees makeup effects for the El Rey Network series).
“From Dusk Till Dawn: The Series” is an El Rey Network production in association with Rodriguez International Pictures, FactoryMade Ventures, Sugar Cane Entertainment and Miramax. Executive producers are Robert Rodriguez, Carlos Coto (also showrunner) and FactoryMade Ventures and El Rey Network co-founders John Fogelman and Cristina Patwa. Diego Gutierrez is writer and co-executive producer.
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