Seth Rogen Rogen and production partner Evan Goldberg are developing a comedy series for the Showtime about three twentysomethings who learn about life and love while running a pornography shop, reports Variety.

Rogen and Goldberg will executive produce the as-yet untitled project.

Matthew Bass, who is credited as an assistant to both comedy filmmakers on Pineapple Express and Superbad, will write the script and co-executive produce.

Rogen, who stars in Kevin Smith's recently released Zack and Miri Make a Porno, is also working with Goldberg on Mandate Pictures comedy Jay and Seth vs. the Apocalypse.