The Amazing Spider-Man star Rhys Ifans is the latest name to join the cast of the Showtime comedy pilot "Trending Down." He'll star opposite Oscar winner Philip Seymour Hoffman (Capote) and acclaimed actress Kathryn Hahn (Revolutionary Road) in the lead roles of Thom and Lee Payne. Ifans will star as Thom Payne's boss, Jonathan Clow in the blistering attack on our youth-obsessed culture.
"Trending Down" centers on Payne, a man facing his own obsolescence after his advertising agency is taken over.
Written and executive produced by author and "This American Life" contributor Shalom Auslander, "Trending Down" was developed by Ken Kwapis, who will executive produce, and Alexandra Beattie, who will co-executive produce, under their In Cahoots banner.
John Cameron Mitchell (Hedwig and The Angry Inch) will direct the pilot. Philip Seymour Hoffman and producing partner Emily Ziff will also executive produce under their Cooper's Town Productions banner. The pilot is set to begin filming on the East Coast this fall, and marks the third pilot pick-up from the network this year.