It didn't take long for Steve Coogan and Michael Winterbottom's fourth collaboration The Look of Love, based on the life of London club owner and porn publisher Paul Raymond, known as "The King of Soho," to get scooped up by IFC Films who bought the North American rights on Sunday night.

Previously Coogan starred in Winterbottom's 24 Hour Party People about Factory Records owner Tony Wilson, and then teamed with Winterbottom and Rob Brydon for Tristram Shandy: A Cock and Bull Story and 2011's The Trip.

This will be Winterbottom's fourth film in a row to be distributed by IFC Films following The Killer Inside Me, The Trip and last year's Trishna. In between, Winterbottom finished his five-year dramatic project Everyday, which premiered at the Telluride and Toronto Film Festivals last year and opened in the United Kingdom this past Friday, but has yet to find North American distribution.