Movie News

G.I. Joe: Retaliation to Play in IMAX 3D Theaters for One Week

Source: IMAX Corporation
January 24, 2013

Following yesterday's announcement that four minutes of 3D footage from G.I. Joe: Retaliation will play in theaters with Hansel & Gretel: Witch Hunters comes news that "Retaliation" will also get an IMAX 3D run. Here's the press release:

IMAX Corporation and Paramount Pictures, a division of Viacom, Inc., Metro-Goldwyn-Mayer Studios (MGM) and Skydance Productions, in association with Hasbro, today announced that G.I. Joe: Retaliation, the action-packed follow-up to the 2009 box office hit G.I Joe: The Rise of Cobra, will be digitally re-mastered into the immersive IMAX® 3D format and released to select IMAX® theatres internationally starting March 28 and for a one week run in North America beginning March 29.

“Dwayne Johnson has resonated well with IMAX fans, and we believe his strong global appeal, coupled with the action spectacle of G.I. Joe: Retaliation in IMAX 3D is sure to excite moviegoers,” said Greg Foster, Chairman and President of IMAX Filmed Entertainment.

The IMAX release of G.I. Joe: Retaliation will be digitally re-mastered into the image and sound quality of The IMAX 3D Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX’s customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.