Waterman Entertainment Officially Announces Mr. Ed
September 21, 2012
The project first rumored late last year, Waterman Entertainment has officially announced their plans for a Mr. Ed feature film.
Steve Waterman, who founded and manages the company along with his sons Tucker and Cooper, has served as an Executive Producer on theatrical features including Casper with Universal; the three Alvin and the Chipmunks films with 20th Century Fox; and two Stuart Little films with Columbia Pictures, among other credits.
Cooper Waterman said, “We are identifying properties that have had success with multiple generations of parents who feel comfortable and have excitement about reintroducing the characters and storylines to their own kids and grandkids. While each property remains independent of each other, they will share the commonality of addressing social values, morality lessons, and characteristics that are clearly identifiable for kids with comedic elements for all age groups.”
Waterman Entertainment is focused on acquiring properties and growing them across multiple platforms to support the theatrical release. Tucker Waterman continued, “When we develop properties we don’t limit them solely to the big screen. They are iconic characters and brands that have appeal far beyond movies. We will be utilizing both traditional and new methods to bring these characters to audiences in a myriad of platforms.”
The company recently announced the acquisition of rights for The Brave Little Toaster, a project that Disney released as a fully animated feature in 1987. Waterman will present the reimagination as a CGI/live action property and give it a contemporary storyline, while preserving the original essence of the characters and moral lessons behind the story.