Still at the start of its rapidly-increasing box office take, Marvel's The Avengers is already set to be followed next year by Iron Man 3 and Thor 2 with Captain America 2 following in 2014.

Today, Disney Chairman and CEO Bob Iger spoke with CNBC about the massive success of Marvel's The Avengers and what it means for the future of the cinematic Marvel Universe.

"The Avengers isn't just a film," says Iger. "It's a franchise from our perspective. Obviously, it was helped a lot by the success of the 'Iron Man' movies and of 'Thor' and 'Captain America'. From 'The Avengers' we get a chance to make 'Thor 2' and 'Captain America 2' and 'Iron Man 3' and hopefully another 'Avengers' movie. So this one film that is immensely successful... is going to get a number of other films and franchises."

In addition to the films he lists, the studio has announced plans for an as-of-yet-undisclosed project to be released on May 16, 2014. There's no confirmation yet on whether or not that will be a sequel or if it might be based on a new Marvel Universe character.

"We have an ability to leverage what was a very fun film done by a great group of filmmakers into something much bigger for the company," he continues, "and the effect will be prolonged and that's very, very exciting for us."

You can check out the interview for yourself in the player below: