Deadline is reporting that Mark Wahlberg will star in the Twentieth Century Fox comedy Avon Man, which previously had Hugh Jackman attached to star and Kevin Lima to direct. Jackman has since moved on and Lima is no longer involved either.
Wahlberg is set to produce the film with partner Stephen Levinson, as well as Krasnoff Fosterís Gary Foster and John Palermo. Michael McCullers will write a new draft of the script written by Kevin Bisch.
The story follows men laid off from an auto dealership. One is reluctantly recruited into becoming an Avon salesman, and while the experience is initially emasculating, he uses his charm and good looks to become a top seller.
The car salesman sets out to save his financially strapped family and town by conscripting his buddies into the makeup business to win a regional contest.