Movie News

Update #6: Tron Legacy Viral Marketing Starting Back Up!

Source: Angel Bidot
February 24, 2010

At Comic-Con last summer, Walt Disney Pictures kicked-off a viral campaign for Tron Legacy that led fans to discover FlynnLives.com, HomeofTron.com, and Flynn's Arcade in San Diego where fans got to see the Light Cycle up close. Then at the Con, the studio also showed director Joseph Kosinski's Grid VFX Concept Test.

This morning, we received word from scooper 'Angel Bidot' that he received a new package in the mail from "Flynn Lives." The packaging included the text "/zerohour" and if you put that after FlynnLives.com, up comes FlynnLives.com/ZeroHour! Can you figure out what's next?

Opening in 3D theaters and IMAX 3D on December 17, the film stars Jeff Bridges, Garrett Hedlund, Olivia Wilde, Bruce Boxleitner, James Frain, Beau Garrett and Michael Sheen.

UPDATE 1: As pointed out the comments below, FlynnLives.com/ZeroHour is a countdown, counting down in binary. At the time of this posting, it has about 8 days and 21 hours left.

UPDATE 2: Something new is slowly appearing below the countdown clock at FlynnLives.com/ZeroHour. It appears to be some kind of text and it looks like we'll be able to read it before the clock ends on the 24th.

UPDATE 3: The text that is appearing at FlynnLives.com/ZeroHour is cities throughout the world. Much like the "Dark Knight" campaign, we suspect 42 Entertainment (the creators of these viral campaigns) will be asking fans in those cities to do something that might lead to another thing. Stay tuned...


UPDATE 4: The following was just sent out to registered users of FlynnLives.com:

To all those who passionately believe that Kevin Flynn, digital pioneer and legendary game designer, is still alive… LISTEN UP!

Our last event at Flynn’s Arcade was a call-to-arms for those of us who won’t buy into Encom-driven public propaganda about what happened. We’re not crazy - there’s more to this story than they are letting out.

Today, we have the chance to find out more… to get closer to the truth. WE NEED YOUR HELP!

PREPARE FOR THE NEXT PHASE OF OUR MISSION

We need operatives in 25 different cities around the world on Wednesday, February 24th. Organize now. For more information visit:

FlynnLives.com/ZeroHour

ALSO…

The Flynn Lives website is about to launch private Member Profile pages to better organize our group. If you haven’t already, click here to set up your username and password.


UPDATE 5: The search for Kevin Flynn is on! If you're in one of the cities, go here for instructions on how to participate!

UPDATE 6: Looks like the viral leads to PitCell.com where you can view a new photo and sign up for a preview event in five cities.










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