Movie News

Super Bowl is the Most-Watched Program in TV History

Source:CBS
February 8, 2010


CBS Sports' coverage of "Super Bowl XLIV," featuring the New Orleans Saints' 31-17 win over the Indianapolis Colts on Sunday, Feb 7 (6:31-9:50 PM, ET), was watched by a Nielsen estimated average of 106.5 million viewers, making it the most-watched program in television history, eclipsing the finale of "M*A*S*H" in 1983 (106 million).

"With all the memorable story lines going into Super Bowl XLIV combined with the awesome power of the NFL, we are thrilled with this rating, and I am extremely proud of the way the entire CBS Television Network produced, sold and promoted the most-watched television show in history," said Sean McManus, President, CBS News and Sports.

The CBS Television Network's coverage of "Super Bowl XLIV" earned an average fast national household rating/share of 45.0/68, up +7% from last year's 42.0/64 (Pittsburgh-Arizona), making it the highest-rated Super Bowl in 14 years (1/28/96; 46.0/68; Dallas-Pittsburgh).

Nielsen estimates that CBS's coverage of "Super Bowl XLIV" was seen in-all-or part by an estimated 153.4 million viewers, +1% higher than last year's previous high of 151.6 million (NBC).

If you missed the Super Bowl spots for upcoming movies, you can watch those in our Trailers & Clips section.

COMMENTS (36)

Posted by:
Whateva
February 8, 2010
God only knows why.
Posted by:
WHAT?
February 8, 2010
YEAH! Who Dat!
Posted by:
tb4000
February 8, 2010
"God only knows why."

Because most people are not sports fearing dorks, that's why.
Posted by:
Xero
February 8, 2010
WHO DAT? WHO DAT?

I am so happy the Saints won.
Posted by:
213
February 8, 2010
but still they should have shown IRON MAN 2
Posted by:
biglar3
February 8, 2010
untrue, unless they meant the USA which they did not say. Worldwide it is not high, Champions League is tops. Movie news must be slow if this is a headline.
Posted by:
From Hell
February 8, 2010
Watched it.
Loved it.

WHO DAT!
Posted by:
lordkilljoy
February 8, 2010
are you f-cking kidding me? nooobody i knew watched this f-cking game lol. i tought superbowls died down but i guess the hype is still ther
Posted by:
john
February 8, 2010
people watch for the commercials lol
Posted by:
João Paulo - Brasil
February 8, 2010
This a lot people and everyone see The Last Airbender trailer

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